Only 20% of Smokers want to continue smoking, the other 80% can stop now.
Ambient advertisment created by dim&canzian, Brazil for BemSer, within the category: Public Interest, NGO.
Chief Creative Officer: Michele Dim D’Ippolito
Chief Media Officer: Marcio Canzian
Creative Directors: Michele Dim D’Ippolito, Bruno Cirello, Samuel Segatelli
Head Planner: Samantha Barbieri
Art Director: Bruno Cirello
Copywriter: Samuel Segatelli
Film Editor: David Donato
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