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Belt

Published/Aired: 
December 2006

Tags

Description: 

Milram Vitality, fat free.
Body-fit whey drinks from Milram Vitality. Fat free with 32kcal/100g

Advertising Agency: Scholz & Friends, Hamburg, Germany

Comments (11)

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Highest Rated

Guest's picture
Guest

genial! :D
definately an eye-catching solution

squirrely's picture
squirrely
Activity Score 316

Like teenage girls need any more pressure to have a waist you can put your hand around.

bknowlden's picture
bknowlden
Activity Score 3647

Refreshing and inventive ambient, but this is the old Barbie issue... I think the belt was shortened a little too much.

hdgepdge's picture
hdgepdge
Activity Score 20

nice but wrong lifetime

squirrely's picture
squirrely
Activity Score 316

lifetime?

justpassingby's picture
justpassingby
Activity Score 1368

there has been a lot of programmes and issues raised recently about young girls dying of malnutrition. A model just recently died because she was so skinny.

So what does Sholz & friends do?
this cheap trick.
I bet you no one saw it except them anyways, they made 10 of these belts, the tag is printed from their own colour printer then they Stuck it on in one shop, shot it and hey presto.

Desi's picture
Desi
Activity Score 1052

neat idea.

Desi's picture
Desi
Activity Score 1052

but i totally agree with justpassingby, and i also feel the same about a high percentage of ads here as well.

addyhoch10's picture
addyhoch10
Activity Score 2592

advertising is not about political correctness.
but this one really could use a whiff of sensibility to the subject.

popdistortion's picture
popdistortion
Activity Score 1592

I doubt the quality of this ambient as well as the intention. Low fat is all ok and so forth but advertising it with a tiny belt? Gives the wrong signals. Don't want to sound preachy but there are already far too many underweight little girls around.

Bianconiglio's picture
Bianconiglio
Activity Score 406

mmmmhm

Guest's picture
Guest

genial! :D
definately an eye-catching solution

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