Belgian Burn Wound Center: Fire
Advertising Agency: Happiness Brussels, Belgium
Account: Lore Peersman
Creative Director: Gregory Titeca
Creation: Christian Loos
Advertising Agency: Happiness Brussels, Belgium
Account: Lore Peersman
Creative Director: Gregory Titeca
Creation: Christian Loos
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12 Comments
that's pure gimmick with no thought.
kinda dangerous, isn´t it?
I recall just recently watching a collection of TV ads, which depicted PR stunts of people using obnoxious devices like a fake car crash, and a man in flames, to hand out leaflets.
http://adsoftheworld.com/media/ambient/kurkure_potato_chips_stuntman is cooler than this.
too many clothes for burning man =P
it looks plastic. is it poisoning the audience it has cleverly attracted?
How long does the stuntman go around between breaks?
...
http://alvinpck.deviantart.com/gallery/
Yea I want to know what about the safety for the stunt(s) involved? Anyone here can explain?
the stunt(s) died....
Already done a year ago for a new club in Antwerp (Belgium) called "danscafe burn"
It was even on dutch television.
You can see it here:
http://www.liveleak.com/view?i=59c_1197981592
or here:
http://www.marketingfacts.nl/viralfriday/item/20071221_grand_opening_d...
its been done......try something new
http://adsoftheworld.com/media/ambient/kurkure_potato_chips_stuntman
Hmm, I'm sure it caused quite a stir at the event, but what a downer. "Hey, all you people who are having fun at this summer celebration, you could get debilitating burns by not being safe while BBQing!" A pamphlet or booth could have been enough to educate the visitors.
-Natalie
http://www.nataliemarion.com
Good idea resulting in lots of press coverage. Sounds like a page from the CP&B playbook. Well done.