Beleyes: Outdoor for the blind

Little, transparant braille-stickers where put on the pushbuttons of the pedestrian traffic lights. This way the visually impaired pedestrian will 'read' the advert while activating the klikking-sound which sounds during the green phase. This sticker says:

bel eyes .nl

, which is a dutch onlineshop for the visually impaired.

Agency: Industry communication, Amsterdam, Netherland
Creative Director: Raoul Bakker
Art Director: Marc Linderhof
Copywriter: Raoul Bakker


Modal Writer's picture
Modal Writer
333 pencils

utterly impressive new media

Boony wants a beer's picture
Boony wants a beer
380 pencils

Braille isn't new at all. Neither are pedestrian crossings. Just because you happen to put some braille on one, doesn't make it clever or impressive.

cooties's picture
180 pencils

i smell sulfur burning.

whitespace's picture
1953 pencils

hmmm will someone add some small circles to make the message say something dirty?

Lorem Ipsum's picture
Lorem Ipsum
49 pencils

is the website also in braille?

ivan's picture

Probably it is optimized for blind readers, and it is read out aloud.

Ivan Raszl, admin of AotW

Lorem Ipsum's picture
Lorem Ipsum
49 pencils
ivan's picture


Ivan Raszl, admin of AotW

back2b's picture
191 pencils

The website doesn't feature any blind-supporting web-technologies.
The blind person probably has to ask his "guide dogs" to check it out for him.

The concept is a bit weak, isn't it?

ivan's picture

A properly formatted html page can ge easily read by a blind equipped browser. The page doesn't have to have special features, like an audio player for instance.

Ivan Raszl, admin of AotW

fersvax's picture
1239 pencils

It's amazing how a good idea with no support fails to accomplish its goal. It's stupid to think that a blind person will enter a site that can't be seen or at least heard. What the fµ©k was the creative crew thinking?????


Jonny Lonestar's picture
Jonny Lonestar
284 pencils

um. no big idea. it's an ad for blind people on a crosswalk. they have tons of pubs, websites, conventions, etc. where you could do the same advertising... and many legally blind people still have some vision... this is kind of lame...

My aunt is blind, and a lobbyist for the blind here in the states, i have been with her now to 3 national federation of the blind conventions... thousands of blind people everywhere... the very first thing i learned, was that blind people HATE when you treat them like they're handicapped.

I asked her if part of their lobbying platform was to get that crosswalk "clicking sound" put in at crosswalks... and she (and the other blind people we were with) were completely offended... they all said the clicky thing was absolutely retarded... blind people rely on their ears heavily and can hear when traffic changes direction)

And yes, blind people have computers and browsers, specifically developed for the vision impaired

bknowlden's picture
3647 pencils

If you ask me, this sucks. It perpetuates why people hate advertising. Think about it. Braille is how these people see. At least we can turn our heads from advertising. "Well Brandon, they don't have to read it." I know, but then they might just get hit by a car.

I've got a new media Idea... Glue. I'll come into your house while you sleep and glue ads to your forehead. That way, you surely won't miss 'em.

Mo's picture
648 pencils

I agree with bknowiden.

Skor's picture
208 pencils

the only saving grace in this idea is that it is for a store, for the visually impaired..

Imagine if the braille said soimething like The weather forecast calls for a mcflurry...

or watch Girls gone wild, everynight only on WhateverTV.

What would be some horrible things to advertise on Braille? Lets hear em..

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