Little, transparant braille-stickers where put on the pushbuttons of the pedestrian traffic lights. This way the visually impaired pedestrian will 'read' the advert while activating the klikking-sound which sounds during the green phase. This sticker says:
bel eyes .nl
, which is a dutch onlineshop for the visually impaired.
Agency: Industry communication, Amsterdam, Netherland
Creative Director: Raoul Bakker
Art Director: Marc Linderhof
Copywriter: Raoul Bakker