Beijing Red Cross Blood Center: The dirty blood
The dirty blood and the blood which come from undefined place may infect disease, so we have to focus on the safety of using blood.
Challenges: In some region, the resoure of blood supply cannot be guaranteed in a safe and reliable way. Thus unclean blood resoure may easily infect healthy people with some diseases.
Solutions: Publicity use to blood donation field service.by using the conception of Chinese traditional paper which is highly water-penetrable, adding certain interaction demonstrations, we shall show that the unclean blood can increase the risk of being infected among people in blood transfusion.
Results: Audiences shall realise the dangers of unclean blood and be aware of the safe blood issue in this simle way.
Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Director: Lotus Cai
Copywriter: Yang Meng
Illustrators: Lotus Cai, Lei Chen
Photographer: Liu Wang
Released: October 2008
Comments
typo:
forgot space with the full stop and the comma.
double spaced at various parts
hehe, it's rare to find British English-spelt ads/signs/whatnot in China.
I'm surprised with that copy you chose to point out the full stop.
The copy is quite stilted and vaguely confusing, but that's likely a translation issue. I think the idea of the campaign is decent but I would like to see some kind of call to action for the consumer. I feel the campaign stops too short of accomplishing something.
- Commenting in all caps with poor spelling and grammar is so done before -
- The only thing more rare than a good ad is a good guest comment -
please teach me about unclean blood with your squirt bottle of mystery blood.
Mr. Yang Fan, Lotus and Yang Meng, maybe you should visit http://www.wallstreetinstitute.com.cn/wseweb/en/home/default.asp
"Bowww Wowww"
its been done by Leo Burnett Jakarta and won NYF grandprix
but TVC format not direct mail
Post new comment