Beijing Red Cross Blood Center: The dirty blood
The dirty blood and the blood which come from undefined place may infect disease, so we have to focus on the safety of using blood.
Challenges: In some region, the resoure of blood supply cannot be guaranteed in a safe and reliable way. Thus unclean blood resoure may easily infect healthy people with some diseases.
Solutions: Publicity use to blood donation field service.by using the conception of Chinese traditional paper which is highly water-penetrable, adding certain interaction demonstrations, we shall show that the unclean blood can increase the risk of being infected among people in blood transfusion.
Results: Audiences shall realise the dangers of unclean blood and be aware of the safe blood issue in this simle way.
Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Director: Lotus Cai
Copywriter: Yang Meng
Illustrators: Lotus Cai, Lei Chen
Photographer: Liu Wang
Released: October 2008