Beijing Red Cross Blood Center: The dirty blood

The dirty blood and the blood which come from undefined place may infect disease, so we have to focus on the safety of using blood.

Challenges: In some region, the resoure of blood supply cannot be guaranteed in a safe and reliable way. Thus unclean blood resoure may easily infect healthy people with some diseases.

Solutions: Publicity use to blood donation field using the conception of Chinese traditional paper which is highly water-penetrable, adding certain interaction demonstrations, we shall show that the unclean blood can increase the risk of being infected among people in blood transfusion.

Results: Audiences shall realise the dangers of unclean blood and be aware of the safe blood issue in this simle way.

Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Director: Lotus Cai
Copywriter: Yang Meng
Illustrators: Lotus Cai, Lei Chen
Photographer: Liu Wang
Released: October 2008


pscs's picture
440 pencils

forgot space with the full stop and the comma.
double spaced at various parts

hehe, it's rare to find British English-spelt ads/signs/whatnot in China.

Dale's picture
370 pencils

I'm surprised with that copy you chose to point out the full stop.

The copy is quite stilted and vaguely confusing, but that's likely a translation issue. I think the idea of the campaign is decent but I would like to see some kind of call to action for the consumer. I feel the campaign stops too short of accomplishing something.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

sneakyhands's picture
1857 pencils

please teach me about unclean blood with your squirt bottle of mystery blood.

puppiepoppy's picture
1634 pencils

Mr. Yang Fan, Lotus and Yang Meng, maybe you should visit

Guest commenter's picture
Guest commenter

its been done by Leo Burnett Jakarta and won NYF grandprix
but TVC format not direct mail

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