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Beijing Municipal Administration Commission: Hellhole
How many more lives will cost $1.25? Please call 010-62357575 to report manhole cover theft so we can put an end to this.
Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen
Copywriters: Zhong Yuan, Matthew Curry
Photographers: Johnny, Qiang Wang
Published: November 2006
Comments
wow...this is good stuff. quite effective too. But really....that is a strange problem though! the mystery of the missing manhole cover! whatever next??
Apparently a serious problem. I had to laugh though... it's one of the things you learn quickly in China. Missing manhole lids and low hanging cables. Not to forget the not quite perfectly even pavements.
http://www.reinhardkrug.de/
Who steals a manhole cover? What would you do with it?
Nice advert though.. does the job well, if even for a strange topic.
fer the metal. good concept, me likely.
Do this happen frequently..
I am not familiar with this kind of robbery....maybe this is to localist for me to create an opinion...but its definitly a NOT a bigbadfatmadafaka.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
That makes two here.
Care to share some of your bigbadfatmadafakin' ideas?
if u happen to experience hit these open manhole while driving with a speed of 80km/h like me, u will know the problem is bigger than bbfm...
$1.25 each? Western Scrap metal dealers would pay heaps for those.
Hmmmmmm... ;)
>>>> That's not an ad. THIS is an ad.
i don't think 1.25 can buy a manhole cover like that,
not in Pound Sterling, USD and certainly not in RMB at all.
but of course, it's a good idea despite the unbelieveable fact
my bad... comment before i go through the copy, the line is totally difference.
the correct line is:
more than 10 thousands people crip because of these traps every year, manhole hotline: 010-62357575
which i think is not good enough.
Bizzarre, I would never have thought manhole theft would be such a big deal, and indeed danger.
as an ambient stunt, I think its quite nice.
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It's only an ad.
simply put, i think this is great and i don't think one really needs that much of local knowledge to understand.
heard some people (especially chinese kids) also pee and poo on the streets. does it make them street toilets?
I have a bigbadfatmadafakin' idea for you. Shut the bigbadfuck up. BTW loved the ad.
HELLHOLE is my new favourite word.
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It's only an ad.
Effective and Direct...
Very nice..
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