Beauty Mate: Punching above your weight

A little project for Beauty Mate. An ambient bit of fun created for a small no-fuss brand, Beauty Mate 'punching above its weight' in the men's grooming aid market. Also 'punching above its weight' for retail real estate. The humble campaign is running in selected cloakroom and toilet spaces in clubs and pubs in Melbourne and Sydney, encouraging guys to scrub up without fuss, it also invites them to 'punch above their weight' in a facebook competition. The campaign is also supported by a promotion on Nova FM.

Advertising Agency: 10 feet tall, Australia
Creative Director: Stuart Black
Art Director: Steph Currie
Copywriter: Derek Craig
Published: February 2012

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3 comments

marano's picture
marano
348 pencils

clever placement.

kleenex's picture
kleenex
25210 pencils

I agree.

ace85le's picture
ace85le
3939 pencils

I understand that for the Guy version, the reflection in the mirror plays a part in the concept. But the Girl version is a bit weak.

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