Beau Rivage Resort & Casino: Baggage Belt
We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.
Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport
11 comments
gives me the impression that they're drowning, or have already. still and underwater don't mix in a happy way.
Not bad at all i tell u.
My only [very tiny lil only] concern would be the image could be covered when baggage arives.
Nevertheless ignore this comment...good job Masterminds
beauty........ill lv if i get 2 c these ads on airports
shweta
been done here in Brazil: http://ccsp.com.br/_lib/watermark.php?id=11076
i like the brazilian version better... doesnt look like they are drowning...
Love it! I would love to see this in real life :D
Home run!
This will not win a prize but it's funny when we feel bored in the station.
Simply good! Where's the playful slogan?
Awesome , baggage claims will not be the same, like to see it in person.
Scott
Decent, but I'd have left the swimmers out.