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Beau Rivage Resort & Casino: Baggage Belt

Beau Rivage Resort & Casino: Baggage Belt
Your rating: None Average: 7.8 (49 votes)

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport

Comments

sneakyhands's picture 1843 pencils
sneakyhands | Sat, 2009-10-03 02:09

gives me the impression that they're drowning, or have already. still and underwater don't mix in a happy way.

razadxb's picture 26 pencils
razadxb | Sat, 2009-10-03 03:09

Not bad at all i tell u.
My only [very tiny lil only] concern would be the image could be covered when baggage arives.
Nevertheless ignore this comment...good job Masterminds

shwet's picture 103 pencils
shwet | Sat, 2009-10-03 07:14

beauty........ill lv if i get 2 c these ads on airports

shweta

krbg's picture 15 pencils
krbg | Sat, 2009-10-03 13:54

been done here in Brazil: http://ccsp.com.br/_lib/watermark.php?id=11076

Guest's picture
Guest | Mon, 2009-10-05 07:40

i like the brazilian version better... doesnt look like they are drowning...

Guest's picture
Guest | Sun, 2009-10-04 15:11
8

Love it! I would love to see this in real life :D

Guest's picture
Guest | Fri, 2009-10-23 10:56

Home run!

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