Beach Park: Luggage

Advertising Agency: Verve Comunicacao, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Diego Ribeiro, Alex Moreira
Copywriters: Cláudio Sena, Renato Ribeiro, Iuri Castelo, Leonardo Gonçalves


Guest commenter's picture
Guest commenter

A for effort, sorry it missed the mark

leaking bucket.'s picture
leaking bucket.
136 pencils

Nice work. I think it will be very effective.

jsantanaxp's picture
397 pencils

yes... curious.


LimitedTimeOffer's picture
200 pencils

Love the use of the luggage conveyor belt, though as usual have to wonder how widespread or practical this was, I imagine most airports would not be forthcoming.

"Because we are made of water" is a very odd line however, maybe something got lost in translation, but that doesn't particularly sound like a benefit.

nemesis's picture
761 pencils

very cool action... but I think the line "because we are made of water" is kinda weak.

Jon TheJunction's picture
Jon TheJunction

Haha what an eye-catcher. Would be great to take such luggage on a flight with a lot of old people on board. I bet the half of them would get a heart-attack!

Cheers J!

SeanMartin's picture

Does *everything* have to be turned into an ad space? Yeah, cute ambient. But it's just adding to the nonstop clutter of ads, and as a result nothing *really* gets noticed when everything is screaming for attention.

Further to the point, anyone who's been to a luggage carousel knows those things probably stood a 1-in-10 chance actually remaining upright.

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