Beach Park: Luggage

Advertising Agency: Verve Comunicacao, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Diego Ribeiro, Alex Moreira
Copywriters: Cláudio Sena, Renato Ribeiro, Iuri Castelo, Leonardo Gonçalves

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7 comments

Guest commenter's picture
Guest commenter

A for effort, sorry it missed the mark

leaking bucket.'s picture
leaking bucket.
136 pencils

Nice work. I think it will be very effective.

jsantanaxp's picture
jsantanaxp
397 pencils

yes... curious.

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LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

Love the use of the luggage conveyor belt, though as usual have to wonder how widespread or practical this was, I imagine most airports would not be forthcoming.

"Because we are made of water" is a very odd line however, maybe something got lost in translation, but that doesn't particularly sound like a benefit.

nemesis's picture
nemesis
761 pencils

very cool action... but I think the line "because we are made of water" is kinda weak.

Jon TheJunction's picture
Jon TheJunction

Haha what an eye-catcher. Would be great to take such luggage on a flight with a lot of old people on board. I bet the half of them would get a heart-attack!

Cheers J!

SeanMartin's picture
SeanMartin

Does *everything* have to be turned into an ad space? Yeah, cute ambient. But it's just adding to the nonstop clutter of ads, and as a result nothing *really* gets noticed when everything is screaming for attention.

Further to the point, anyone who's been to a luggage carousel knows those things probably stood a 1-in-10 chance actually remaining upright.

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