February 2008
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Andy DiLallo, Jay Benjamin
Art Directors: Blair Kimber, John Lam
Illustrator: Morgan Denton
Copywriter: Adam Fine
Producer: Rebecca Newman
Group Account Director: Peter Bosilkovski
Account Executive: Eleanor Thodey

Comments (11)

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Highest Rated

Matt Sniper's picture
Matt Sniper
Activity Score 12

is this real?

jazarah's picture
Activity Score 1262

funny one, interesting idea

monicamexico's picture
Activity Score 830

Good idea, but come up with a clever line for the middle, instead of just the brand name. As it is, I read the punchline before I get the set-up.

daniel ieraci's picture
daniel ieraci
Activity Score 333

I don't know why but I actually like the simplicity of simply having the brand name there. I understand what you're saying in regards to reading the punchline first, but in this case I can't actually fault that approach as it still works very well. Just my opinion though.

Overall very nice idea with great execution.

Matt Sniper's picture
Matt Sniper
Activity Score 12

is this real?

xhp's picture
Activity Score 543

mmm they could work on something else with large lenses ...

hollywood's picture
Activity Score 103

I dig it. It's simple, fun and engaging. Best of all passers-by who try to take a shot will find that their cameras (which don't have 'wide angle zoom') can't take a close up shot of the entire board, so it makes a then-and-there comparison with Olympus.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I like it!

<----------------------------------------------------------------------------------- this a much ----------------------------------------------------------------------------------->

luisrivera11's picture
Activity Score 469

very good, show the benefits of the product

biabitch's picture
Activity Score 298

will catch attention of camwhores.

walkingbuddha's picture
Activity Score 188

This is great, especially for Australia *but*...

Camera's are virtually banned on Bondi Beach, because of perverts.

Not *quite* the right spot to put it.

Wheelspin's picture
Activity Score 44

I feel this is one of the best examples of product demonstration. It conveys the effectiveness of the product, and allows passers by to compare their own cameras with the Olympus. Works for me.