Be a Changi Millionaire: Changi Millionaire Dance
To launch Changi Airport’s largest ever shopping promotion, we wanted the world to sit up and take notice. We invited Singaporeans, so naturally proud of Changi, to show us what it feels like to win a million dollars – in a flash mob-style mass performance, smack in the heart of Changi Airport. Along with breakdancers, hip hop artists and percussionists, we rounded up over 400 performers, aged 10 to 75, and some airport staff who couldn’t resist a spot of fun. In May, they took the airport transit mall by storm with a three-minute celebration of the million-dollar feeling. Beyond driving retail, this campaign has evoked some rather heartwarming expressions of pride from otherwise reserved Singaporeans in the social media space.
Advertising Agency: Tribal DDB, Singapore
Creative team: Jeff Cheong, Aaron Koh
Account management: Frederick Tong, Leslie Goh, Sashi Kumar
Producers: Daphne Ng, Yilin Lin
30 Comments
T Mobile
Changiiii Woohooo
I totally fell for she has just won a million! :)
But as a short, cute musical of a girl winning big money... it could work. More acting would have been great at the beginning like... she runs to her dancer friends, showing her ticket, a short but loud chat between them, maybe her boyfriend arriving, a bit planning (like travelling, buying a house or a car)... you know like a real musical. And then it would be more different from the well-known T-Mobile flash mob.
This is awesome!
Nice moves
Totally T-mobile. Stop copying other people's great work.
Cloning
omg, really bad, guys.
That's really cloning
ANother flash mob... yawn... how many times have people got to do it!!!!it never has anything to do with the product either.
I'll never get tired of flash mob stuff. Used idea, but fun to watch.
That's me!
http://blog.tapuz.co.il/wranger
en mi opinión, es bastante interesante
SO unbelievable ...it is depressing!
Even the music is predictable
Esto es un plagio de T-mobile, los pasos de baile se ven muy falsos. De este comercial únicamente vale la pena la producción.
Flashmobs never fails to bring a smile.
T-MOBILE WAS TWICE BRTHER
Yeah, nice moves... but seen it. T-Mobile
agree with TommyO, still fun to watch ...
Cool campaign
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
le video est un peu long mais je pense que le concept va tres bien avec la campaigne
Feels very contrived.
Airport pride, Singaporean coming out of their skins, million dollar prize winner, choreographed dancing, 'flash mob' (best to just call it a performance more like), and a tribute to T-mobile. Fun to watch but where is the connection? Now if you do this at the Singapore Pools or Turf Club outlets - might lift my skirt.
T-Mobile's spoof!!!!!!
All the morons who are saying "T-Mobile" needs to research "flash dance mob" on youtube. T-Mobile didn't invent it. Hell, you might as well say T-Mobile copied the Cebu Provincial Detention and Rehabilitation Center version of "Thriller."
I agree that there have been tons of "flash dance mob" stuff before T-Mobile, many of which are actually better than what they did. But T-Mobile made it into an ad.
If I had won a million dollars I would have paid these people to stop.
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brandon
www.brandonknowlden.com
not a new one! and doesnt seem good also...
Joke?? this is just a bad version of T-Mobile
It's sad if this is what Singapore's creatives are capable of. Absolute rip off and ironically, Changi Airport is a leader in many ways and has more integrity than this.
glee