BC Egg Marketing Board: Eggonomics

The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke
Published: October 2012


kleenex's picture
35318 pencils

without the ending this video would have boring.

gustavoabrilL's picture
871 pencils


MJones675's picture
16 pencils

cut it shorter.

Log in or register to post comments