BC Dairy Foundation / Milk: The Weak Shop

The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.

Advertising Agency: DDB Canada / Vancouver

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9 Comments

6401 pencils

Jaap Grolleman | Tue, 2009-10-20 07:26

i think it loses the point

http://jackmancer.com/
http://twitter.com/jackmancer/

21283 pencils

Blashyrkh | Tue, 2009-10-20 08:32

Agree with dotcom.

713 pencils

Juan Cabral | Tue, 2009-10-20 09:04

If it´s print, it´s not good. If it´s promo, it´s too expensive.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest | Tue, 2009-10-20 09:04

Perfectly named.

6246 pencils

CrackerJackWorks | Tue, 2009-10-20 13:29

love it.

reelance... http://www.crackerjackworks.com

Guest | Tue, 2009-10-20 15:18

kinda weak actually

Guest | Tue, 2009-10-20 15:24

Don't get it.

Guest | Tue, 2009-10-20 17:33

coo & different

834 pencils

AmOgodzzz | Sun, 2009-11-01 15:50

Weak!

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