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BC Dairy Foundation / Milk: The Weak Shop

BC Dairy Foundation / Milk: The Weak Shop
Your rating: None Average: 4.3 (27 votes)

The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.

Advertising Agency: DDB Canada / Vancouver

Comments

www.jackmancer.com's picture 731 pencils
www.jackmancer.com | Tue, 2009-10-20 07:26

i think it loses the point

Blashyrkh's picture 1181 pencils
Blashyrkh | Tue, 2009-10-20 08:32
3

Agree with dotcom.

The client is not always right - Enzo Ferrari

Juan Cabral's picture 719 pencils
Juan Cabral | Tue, 2009-10-20 09:04

If it´s print, it´s not good. If it´s promo, it´s too expensive.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest | Tue, 2009-10-20 09:04

Perfectly named.

CrackerJackMedia's picture 106 pencils
CrackerJackMedia | Tue, 2009-10-20 13:29

love it.

FREELANCE www.jackadamson.blogspot.com

Guest's picture
Guest | Tue, 2009-10-20 15:18
1

kinda weak actually

Guest's picture
Guest | Tue, 2009-10-20 15:24

Don't get it.

Guest's picture
Guest | Tue, 2009-10-20 17:33

coo & different

AmOgodzzz's picture 501 pencils
AmOgodzzz | Sun, 2009-11-01 15:50

Weak!

www.hellofawzy.carbonmade.com

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