BC Dairy Foundation / Milk: The Weak Shop

The creation of The Weak Shop sub brand marks a innovative approach to milk marketing. It’s bold, quirky, and talks to teens in an unusual way,” says Liz Gurszky, director of market development and communication, BC Dairy Foundation. “Instead of preaching to teens about health benefits, we’re really driving home our point that milk gives you energy by showing the performance consequences of not drinking enough milk in an offbeat, teen-relevant way.

Advertising Agency: DDB Canada / Vancouver

9 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

i think it loses the point

Blashyrkh's picture
Blashyrkh
32890 pencils

Agree with dotcom.

Juan Cabral's picture
Juan Cabral
709 pencils

If it´s print, it´s not good. If it´s promo, it´s too expensive.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Perfectly named.

CrackerJackWorks's picture
CrackerJackWorks
16148 pencils

love it.

Guest's picture
Guest

kinda weak actually

Guest's picture
Guest

Don't get it.

Guest's picture
Guest

coo & different

AmOgodzzz's picture
AmOgodzzz
826 pencils

Weak!

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