August 2013

The British Columbian Coalition for People with Disabilities helps people, with disabilities to live with dignity, independence and as equal and full participants in society. Yet research showed that the public had virtually no knowledge of the BCCPD or how their work benefitted the community. This communications package was created to support a comprehensive public education campaign.

Ambient advertisment created by Spring, Canada for BC Coalition for People with Disabilities, within the category: Public Interest, NGO.

What does disabled mean

Advertising Agency: Spring Advertising, Canada
Creative Director: Rob Schlyecher
Associate Creative Director: James Filbry
Art Directors: Jose Rivas, Jeremy Grice
Copywriter: Rob Schlyecher
Designer: Jose Rivas
Account Services: Caitlin Taylor
Post Production: Chris Neilson

Comments (3)

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morse's picture
Activity Score 17883

I don't know if 'defacing' the disabled sign is a good idea. Could be confusing for people.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 48522

I agree.

kleenex's picture
Activity Score 48522

I agree.

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