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BBVA Foundation: The Little Guy Inside the ATM

Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros

14 comments

gadgets's picture
gadgets
1063 pencils

It is very effective! I like it!

dsklan's picture
dsklan
1927 pencils

i would be really pissed off... even more i would be afraid this is some cash-machine hacking and they want to steel my pin-number...

ivanm16's picture
ivanm16
386 pencils

Nice idea, but i would too be pissed off.

Model79's picture
Model79
36 pencils

Pissed off? is someone kind talking in a friendly way about a kids cause and, of course, you have to be a little slow to believe the guy is actually inside the machine...

kleenex's picture
kleenex
34073 pencils

Brilliant...

J. Moriarty's picture
J. Moriarty
16 pencils

Very, very cool!!!!

stickynotes's picture
stickynotes
1067 pencils

great media idea! right at the point where you're only one button away from donating.
it's really charming and very surprising. i would have love to see it in real.

Nike Diesel's picture
Nike Diesel
13389 pencils

Nice. Might be scary to begin with but the guy looks like a sweet guy. Effective indeed.

Temple's picture
Temple
10844 pencils

Why do 7 out of 10 children in Peru do not understand what they read? What do they teach them, James Joyce in kindergarten? This is so weird.

Shariffa's picture
Shariffa
20 pencils

Your comment is kinda weird. You should travel more and know reality sometimes sucks.

okapablo's picture
okapablo
2 pencils

muy piola!

Model79's picture
Model79
36 pencils

cannes winner :)

Stanley Chrislie's picture
Stanley Chrislie
22 pencils

Cool idea :D

youngilvy's picture
youngilvy
142 pencils

looks gonna be tired easily....

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