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The Little Guy Inside the ATM

Agency: 
Published/Aired: 
June 2012
Description: 
Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros

Comments (14)

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Highest Rated

youngilvy's picture
youngilvy
Activity Score 142

looks gonna be tired easily....

gadgets's picture
gadgets
Activity Score 1063

It is very effective! I like it!

dsklan's picture
dsklan
Activity Score 1926

i would be really pissed off... even more i would be afraid this is some cash-machine hacking and they want to steel my pin-number...

ivanm16's picture
ivanm16
Activity Score 387

Nice idea, but i would too be pissed off.

Model79's picture
Model79
Activity Score 36

Pissed off? is someone kind talking in a friendly way about a kids cause and, of course, you have to be a little slow to believe the guy is actually inside the machine...

kleenex's picture
kleenex
Activity Score 43452

Brilliant...

J. Moriarty's picture
J. Moriarty
Activity Score 16

Very, very cool!!!!

stickynotes's picture
stickynotes
Activity Score 1094

great media idea! right at the point where you're only one button away from donating.
it's really charming and very surprising. i would have love to see it in real.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice. Might be scary to begin with but the guy looks like a sweet guy. Effective indeed.

Temple's picture
Temple
Activity Score 11337

Why do 7 out of 10 children in Peru do not understand what they read? What do they teach them, James Joyce in kindergarten? This is so weird.

Shariffa's picture
Shariffa
Activity Score 20

Your comment is kinda weird. You should travel more and know reality sometimes sucks.

okapablo's picture
okapablo
Activity Score 4

muy piola!

Model79's picture
Model79
Activity Score 36

cannes winner :)

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

Cool idea :D

youngilvy's picture
youngilvy
Activity Score 142

looks gonna be tired easily....

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