Description
BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.
This professional campaign titled 'Parking Lot' was published in China in January, 2011. It was created for the brand: BBJ, by ad agency: Charm. This Ambient medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted about 13 years ago.
Credits
Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
