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BBC World: Soldier
See both sides of the story
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Associate Creative Directors: Jerome Marucci, Ari Weiss
Copywriter: Ari Weiss
Art Directors: Jamie Overkamp, Jerome Marucci
Comments
the corner thing has been done and much better, by ariel washing detergent, (person walks into someone carrying paint .. etc)
CD's should have known already, and both sides of the story is well worn ground also, with M&C saatchi making there name in London with this campaign for the metropolitan police.
Strip. Strip. Strip.
You mean these right?
http://adsoftheworld.com/media/ambient/ariel_tea
Yeah... corners has been used for a completely different idea (that had nothing to do with opposite sides and it was literal) AND the same idea was expressed through a different execution. Making connection. THAT is creativity. Thanks for showing us - that these are great ads!
Still, good.
~~be cool eh!~~
This is good stuff. I agree that the idea has been done earlier, but a point is been made here...and that is the essential part.
ariel ariel ariel
ariel used it for a different idea...its d same device bt still...gud
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