Bazi Bushen Jiaonang: Parking Lot

BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.

Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Published: January 2011


Molecule's picture
435 pencils


tirthomitro's picture
2762 pencils

so fuckin' old idea

they showed me a picture & i laughed
dignity has never been photographed

Glut's picture
3937 pencils

So old!

luispiter's picture
2756 pencils


lalmadv's picture
78 pencils

Very funny. Maybe it's old but I think it still works. I'm talking about the ambient, I don't know about the medicine ;)

Yarp's picture
385 pencils

Bah! It's damn funny and I'm not so sure I've seen the parking bar used to advertise ED pills in this way. You guys have any links?

everartz's picture
7609 pencils

even if its old.. it is still funny

| Everartz |

Ads.chinaSMACK's picture
271 pencils

i like the name of the agency..."charm advertising". what joy.

Advertising @ chinaSMACK

dsklan's picture
1928 pencils

jaaa, die penisschranke!!!!

Sophia Lambadaridis's picture
Sophia Lambadaridis
64 pencils

Clever, maybe placing the logo on the parking bar will create a more obvious link.

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