Bazi Bushen Jiaonang: Parking Lot
BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.
Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Published: January 2011


10 Comments
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so fuckin' old idea
they showed me a picture & i laughed
dignity has never been photographed
So old!
what..???
www.barcreativo.com
Very funny. Maybe it's old but I think it still works. I'm talking about the ambient, I don't know about the medicine ;)
Bah! It's damn funny and I'm not so sure I've seen the parking bar used to advertise ED pills in this way. You guys have any links?
even if its old.. it is still funny
| Everartz |
i like the name of the agency..."charm advertising". what joy.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
jaaa, die penisschranke!!!!
Clever, maybe placing the logo on the parking bar will create a more obvious link.