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Bazi Bushen Jiaonang: Parking Lot

Bazi Bushen Jiaonang: Parking Lot
Your rating: None Average: 6 (30 votes)

BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.

Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Published: January 2011

10 Comments

Molecule's picture 443 pencils
Molecule | Thu, 2011-01-27 08:23

like

tirthomitro's picture 2186 pencils
tirthomitro | Thu, 2011-01-27 10:11

so fuckin' old idea

they showed me a picture & i laughed
dignity has never been photographed

Glut's picture 4076 pencils
Glut | Thu, 2011-01-27 10:15
2

So old!

barcreativo.com's picture 2752 pencils
barcreativo.com | Thu, 2011-01-27 11:16

what..???

www.barcreativo.com

lalmadv's picture 80 pencils
lalmadv | Thu, 2011-01-27 13:10

Very funny. Maybe it's old but I think it still works. I'm talking about the ambient, I don't know about the medicine ;)

Yarp's picture 385 pencils
Yarp | Thu, 2011-01-27 13:13

Bah! It's damn funny and I'm not so sure I've seen the parking bar used to advertise ED pills in this way. You guys have any links?

everartz's picture 7590 pencils
everartz | Thu, 2011-01-27 14:38

even if its old.. it is still funny

| Everartz |

Ads.chinaSMACK's picture 272 pencils
Ads.chinaSMACK | Thu, 2011-01-27 16:07
7

i like the name of the agency..."charm advertising". what joy.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

dsklan's picture 1789 pencils
dsklan | Fri, 2011-01-28 05:18

jaaa, die penisschranke!!!!

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Sat, 2011-01-29 08:30
7

Clever, maybe placing the logo on the parking bar will create a more obvious link.

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