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Baygon: Ant Protest

There was no use of CGI in this video, as you can see in the making of.

Advertising Agency: Giovanni Draftfcb Brazil
Creative Directors: Ricardo John, Adilson Xavier
Art Director: Camila Rodrigues
Copywriter: Luiza Valdetaro
Production Company: Piloto Cinema e Televisão
Directors: Daniel Soro, Alexandre Chalabi
Sound Production: Somzera

12 comments

gmint7's picture
gmint7
2685 pencils

what is "chega" ?

:::J:::

alexander_bickov's picture
alexander_bickov
3279 pencils

nice

Adaddicted's picture
Adaddicted
3435 pencils

ha ha... ants of the world...very natural ambient!

withalltherespects

Hiperion's picture
Hiperion
3138 pencils

I though this a greenpeace´s spot :DDD
Anyway, great job.

Shingo's picture
Shingo
406 pencils

haa?

Rafael Steffen's picture
Rafael Steffen
61 pencils

Chega is Portuguese that means ENOUGH
Chega de matança - ENOUGH KILLING

sirvan's picture
sirvan
29870 pencils

This idea is solid, and I love the fact that they didn't use CGI. But it's not really edited into a story. I wish it wrapped up a bit better. It seems "free form", which isn't necessarily bad. But it takes away from it's importance, and it's "power".

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Nice

Pseudonym's picture
Pseudonym
13 pencils

Love it. The fact you didn't use CGI gives "the making of" video life as a viral. I've just passed it on.

Guest's picture
Guest

what do "chega" and the other words mean?

Guest's picture
Guest

me parece una mierda, qué han hecho para pegarles el puto cartel en el pico? con superglue? y qué quieren decir con eso?
es como cuando sale un cerdo diciendo "qué bueno estoy, comedme", no es sólo estúpido es que además es cruel
desde cuándo se humaniza una especie si no es para bien?
y que les den premios a estos tontainas.. flipo.

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