This Summer Don't Leave Your Best Friend Behind.
Advertising Agency: JWT, Lisbon, Portugal
Creative Directors: Jorge Barrote, Joao Oliveira
Art Director: Isaac Almeida
Copywriter: Tiago Cruz
Photographer: Filipe Rebelo
Additional Credits: Educacão
Published: July 2008
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15 Comments
Really bad and dangerous.
Sure, helping abandoned dogs is all well and good. But.... I would rather not get T-boned by another car when I go to pass someone on the highway because I couldn't see the speeding car on my side due to some douchebag putting a fucking sticker on my side mirror. This is the exact kind of intrusive violation that makes the average person hate advertising and those who work in advertising. Create great advertising that makes people feel all warm and fuzzy inside, shed a tear or so enraged that they start a movement that conquers evil. I guess what I am trying to say is, LEAVE MY FUCKING CAR ALONE!!!!!!! Sorry guys, the intention is good but execution is awful.
first, let me say I agree that touching someone's car ain't a good way of introducing yourself.
but if you don't check the rearview mirror before you're on a highway, than maybe you just shouldn't drive at all. I usually look in the mirror before I move the car.
http://checkthistrick.blogspot.com
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I was thinking the exactly the same....
Another ad guy go by bus!
He was just trying to make a point that this could cause someone to seriousy get hurt. And I completely agree with Another ad guy.
I lost count of seeing this type of advertising "stunt" by now, because there have been SO many of them. And I never really liked any one of them. They simply felt too intrusive for my taste. When they "tamper" with your private property like this (mind you, they're not just sticking a piece of paper under the wiper or anything here), that constitutes an invasion of your private property and you're entitled to a lawsuit against an advertiser if you see it fit.
I don't want any stranger touching my car other than a traffic cop leaving me a parking ticket on the windsheild...
I don't want any traffic cop touching my car!
nice and true
true..very true... Really dangerous situation it could lead to....its not like its people check their rear view mirrors before they start their cars...
true..very true... Really dangerous situation it could lead to....its not like its people check their rear view mirrors before they start their cars...
sry i posted twice...clicked accidentally...
I have to agree with all of the above. And then say that side-view mirror visuals are so overdone. At least in the automotive industry.
Very dangerous ,but I like the way they use this old idea. I love dog so don't leave them behind.
Something special is coming this way.
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just 2 simple options love or hate it.
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Portugal it's not in the "Americas" it's more around "europe2. This concerning the Id of the Ad.
About this action Marketing idea. NICE !!!!!
Portugal it's not in the "Americas" it's more around "europe2. This concerning the Id of the Ad.
About this action Marketing idea. NICE !!!!!
Wtf with the people that does that, I wish aliens kidnap them and drop them alone at a random planet, lol.