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The beer that won´t knock you down

Agency: 
Published/Aired: 
January 2011
Description: 

Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the “weeble” effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.

Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio

Comments (7)

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Highest Rated

R.C's picture
R.C
Activity Score 55

really good job!!

morse's picture
morse
Activity Score 17364

Nice ambient idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Thatthang's picture
Thatthang
Activity Score 69

Ah yes, I like that. Muito bom

Mark Copy's picture
Mark Copy
Activity Score 12

Very good job. Clap
clap Brazil

Hahalexander's picture
Hahalexander
Activity Score 140

it's not the alcohol that causes the hangover, it's certain ingredients and chemical processes in beer and wine that causes headaches, the alcohol has a part in it but it's far from the only thing that causes a hangover, so if you'll drink too much alcohol free beer you'll also get a hangover

createwitty's picture
createwitty
Activity Score 204

kinda like it..

Glut's picture
Glut
Activity Score 3937

nice

R.C's picture
R.C
Activity Score 55

really good job!!

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