Batman begins

November 2007



Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience

Comments (8)

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Highest Rated

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
Activity Score 143

Really??? Naaah...

bknowlden's picture
Activity Score 3647

I love this piece.

Nthngmn's picture
Activity Score 626

Single greatest piece of advertising ever created.

Juan Carlos Javier Bossi's picture
Juan Carlos Jav...
Activity Score 143

Really??? Naaah...

dynatop's picture
Activity Score 212

1. the batman logo is wrong
2. it can't make the batman signal, cause the light should not be in one direction

good idea, bad execution

hdizzle's picture
Activity Score 50

Where have you been Dynatop? That ad is for Batman Begins - as in the new one with Christian Bale. I think you'll find that logo is exactly the same as the movie it is promoting. Still unconvinced?

As for your comment about not making the signal... They've done the same as what they do in the movie - a spotlight with a black bat over the top of it... like this

great idea, beautifully executed

primo_susto's picture
Activity Score 440

mr. dynatop, I think that "making" the batman logo at the clouds or in the roof of that light builging is NOT THE POINT!
all the information is not where the logo is made... is just there on the floor next to the ad

iT-iS-i's picture
Activity Score 1721

Don't get why everyone feels that this piece is so great, I mean this idea has been lying dormant ever since batman comics first came out, so this is basically an adaptation to the batman begins premier, it really can't be merited, it's not fresh, it's not an idea, it's just an adaptation...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

54NN's picture
Activity Score 115

Mr. Dynatop is a Batman's fan, ja ja ja
it would have enchanted to me to make that work, I adore BATMAN, congratulations boys