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Drunk Valet

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos

Comments (33)

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Highest Rated

velle's picture
velle
Activity Score 1550

touche.

Rchuecos22's picture
Rchuecos22
Activity Score 103

Excellent way of illustrating the point. People should take conscience when driving!

Amontalvan's picture
Amontalvan
Activity Score 22

Bloody good iniciative!!!!!!

Guile's picture
Guile
Activity Score 95

Ha! Very nice! Their faces after reading the ticket is pure gold. Pegos de calça curta!

Jackbr's picture
Jackbr
Activity Score 1499

Very, very nice. Good work, good team.

JackBR

bj-71's picture
bj-71
Activity Score 117

Good act and right to point!

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

superb

ruchira's picture
ruchira
Activity Score 27

superb.... very stright...

Prof's picture
Prof
Activity Score 1449

heehee

Quite really.

dimu's picture
dimu
Activity Score 57

perfect

ZZbottom's picture
ZZbottom
Activity Score 111

standing ovation

zzbottom

morse's picture
morse
Activity Score 17397

Very good acting and idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Excellent - if only this message could spread further then the couple of hits they'll grab on YouTube, as I can't see this going viral.

KOWU's picture
KOWU
Activity Score 111

hahaha. nice!

liny_77's picture
liny_77
Activity Score 206
MonteVerde's picture
MonteVerde
Activity Score 11

It's nice, but I agree. Notice that both ideas are from Ogilvy, one in India, the other in Brazil. It's definitely borrowed interest.
One for a bar, the other for MTV: http://www.coloribus.com/adsarchive/ambient/mtv-initiative-against-dru...

Boxey's picture
Boxey
Activity Score 8881

Great idea, whomever first came up with it!

Hammad S's picture
Hammad S
Activity Score 484

Good good good! Makes complete sense. Except...ppl were more worried about the car...which troubled me..

tebbear's picture
tebbear
Activity Score 59

awesomeness!

daaawat's picture
daaawat
Activity Score 9

awesome

mrakamu's picture
mrakamu
Activity Score 914

bloody brilliant!

gklnair's picture
gklnair
Activity Score 41

Simple yet Brilliant !!

observant vicky's picture
observant vicky
Activity Score 194

simply superb!!!

Brainchild Theories's picture
Brainchild Theories
Activity Score 74

Copied or not, it's genius and hilarious.

SuperPolle's picture
SuperPolle
Activity Score 155

Fantastic!
Would SO have liked to have come up with this one.

GEEWIZ's picture
GEEWIZ
Activity Score 38

very good.

sushantd's picture
sushantd
Activity Score 125

Damn Bloody Good! It deserves a metal!

Wordnerd's picture
Wordnerd
Activity Score 6692

Hahaa! BAM!

Mr. Green's picture
Mr. Green
Activity Score 114

Another brilliant stunt for this bar chain. Always sharp and relevant.

http://adsoftheworld.com/media/ambient/bar_aurora_boteco_ferraz_drunk_...

Sri Perera's picture
Sri Perera
Activity Score 2

Wow... good thinking... never drive when you drink... trust me through experience...

Glut's picture
Glut
Activity Score 3935

excellent!

mikey mugambi's picture
mikey mugambi
Activity Score 69

Awesome insight and execution.

youngilvy's picture
youngilvy
Activity Score 142

gooood

velle's picture
velle
Activity Score 1550

touche.

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