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Bar Aurora e Boteco Ferraz: Drunk Valet

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos

33 comments

Rchuecos22's picture
Rchuecos22
103 pencils

Excellent way of illustrating the point. People should take conscience when driving!

Amontalvan's picture
Amontalvan
22 pencils

Bloody good iniciative!!!!!!

Guile's picture
Guile
95 pencils

Ha! Very nice! Their faces after reading the ticket is pure gold. Pegos de calça curta!

Jackbr's picture
Jackbr
1380 pencils

Very, very nice. Good work, good team.

Jack

bj-71's picture
bj-71
117 pencils

Good act and right to point!

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

superb

ruchira's picture
ruchira
27 pencils

superb.... very stright...

Prof's picture
Prof
1453 pencils

heehee

Quite really.

dimu's picture
dimu
57 pencils

perfect

ZZbottom's picture
ZZbottom
111 pencils

standing ovation

zzbottom

morse's picture
morse
15826 pencils

Very good acting and idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Excellent - if only this message could spread further then the couple of hits they'll grab on YouTube, as I can't see this going viral.

KOWU's picture
KOWU
111 pencils

hahaha. nice!

liny_77's picture
liny_77
197 pencils
MonteVerde's picture
MonteVerde
11 pencils

It's nice, but I agree. Notice that both ideas are from Ogilvy, one in India, the other in Brazil. It's definitely borrowed interest.
One for a bar, the other for MTV: http://www.coloribus.com/adsarchive/ambient/mtv-initiative-against-dru...

Boxey's picture
Boxey
8885 pencils

Great idea, whomever first came up with it!

Hammad S's picture
Hammad S
488 pencils

Good good good! Makes complete sense. Except...ppl were more worried about the car...which troubled me..

tebbear's picture
tebbear
59 pencils

awesomeness!

daaawat's picture
daaawat
9 pencils

awesome

mrakamu's picture
mrakamu
915 pencils

bloody brilliant!

gklnair's picture
gklnair
40 pencils

Simple yet Brilliant !!

observant vicky's picture
observant vicky
194 pencils

simply superb!!!

Brainchild Theories's picture
Brainchild Theories
74 pencils

Copied or not, it's genius and hilarious.

SuperPolle's picture
SuperPolle
147 pencils

Fantastic!
Would SO have liked to have come up with this one.

GEEWIZ's picture
GEEWIZ
38 pencils

very good.

sushantd's picture
sushantd
125 pencils

Damn Bloody Good! It deserves a metal!

Wordnerd's picture
Wordnerd
6662 pencils

Hahaa! BAM!

Mr. Green's picture
Mr. Green
109 pencils

Another brilliant stunt for this bar chain. Always sharp and relevant.

http://adsoftheworld.com/media/ambient/bar_aurora_boteco_ferraz_drunk_...

Sri Perera's picture
Sri Perera
2 pencils

Wow... good thinking... never drive when you drink... trust me through experience...

Glut's picture
Glut
3947 pencils

excellent!

mikey mugambi's picture
mikey mugambi
69 pencils

Awesome insight and execution.

youngilvy's picture
youngilvy
138 pencils

gooood

velle's picture
velle
1550 pencils

touche.

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