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Bar Aurora e Boteco Ferraz: Drunk Valet

Your rating: None Average: 9.2 (166 votes)

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos

33 Comments

Rchuecos22's picture 92 pencils
Rchuecos22 | Tue, 2011-04-19 15:30
10

Excellent way of illustrating the point. People should take conscience when driving!

Amontalvan's picture 3 pencils
Amontalvan | Tue, 2011-04-19 15:55
10

Bloody good iniciative!!!!!!

Guile's picture 99 pencils
Guile | Tue, 2011-04-19 16:40
10

Ha! Very nice! Their faces after reading the ticket is pure gold. Pegos de calça curta!

Jackbr's picture 516 pencils
Jackbr | Tue, 2011-04-19 17:59

Very, very nice. Good work, good team.

Jack

bj-71's picture 116 pencils
bj-71 | Tue, 2011-04-19 19:20

Good act and right to point!

Miss Copywriter 22's picture 177 pencils
Miss Copywriter 22 | Tue, 2011-04-19 23:36

superb

ruchira's picture 35 pencils
ruchira | Wed, 2011-04-20 00:10

superb.... very stright...

Prof's picture 1503 pencils
Prof | Wed, 2011-04-20 02:14

heehee

Quite really.

dimu's picture 56 pencils
dimu | Wed, 2011-04-20 04:32

perfect

ZZbottom's picture 110 pencils
ZZbottom | Wed, 2011-04-20 04:39

standing ovation

zzbottom

morse's picture 8322 pencils
morse | Wed, 2011-04-20 07:01
10

Very good acting and idea.

What hath God wrought

Jaap Grolleman's picture 6318 pencils
Jaap Grolleman | Wed, 2011-04-20 07:07

Excellent - if only this message could spread further then the couple of hits they'll grab on YouTube, as I can't see this going viral.

http://jackmancer.com/
http://twitter.com/jackmancer/

KOWU's picture 117 pencils
KOWU | Wed, 2011-04-20 07:22

hahaha. nice!

liny_77's picture 113 pencils
liny_77 | Wed, 2011-04-20 10:59

COPY!!!!
http://www.youtube.com/watch?v=Ul9UJvzh6yE&NR=1

MonteVerde's picture 11 pencils
MonteVerde | Wed, 2011-04-20 11:54

It's nice, but I agree. Notice that both ideas are from Ogilvy, one in India, the other in Brazil. It's definitely borrowed interest.
One for a bar, the other for MTV: http://www.coloribus.com/adsarchive/ambient/mtv-initiative-against-dru...

Boxey's picture 8882 pencils
Boxey | Wed, 2011-04-20 14:58

Great idea, whomever first came up with it!

Hammad S's picture 461 pencils
Hammad S | Wed, 2011-04-20 13:08

Good good good! Makes complete sense. Except...ppl were more worried about the car...which troubled me..

tebbear's picture 65 pencils
tebbear | Wed, 2011-04-20 23:45
10

awesomeness!

daaawat's picture 9 pencils
daaawat | Thu, 2011-04-21 05:40

awesome

mrakamu's picture 785 pencils
mrakamu | Thu, 2011-04-21 23:37
10

bloody brilliant!

gklnair's picture 29 pencils
gklnair | Fri, 2011-04-22 07:10
10

Simple yet Brilliant !!

observant vicky's picture 86 pencils
observant vicky | Tue, 2011-04-26 07:37

simply superb!!!

Brainchild Theories's picture 74 pencils
Brainchild Theories | Wed, 2011-04-27 14:58

Copied or not, it's genius and hilarious.

SuperPolle's picture 125 pencils
SuperPolle | Thu, 2011-04-28 03:27
10

Fantastic!
Would SO have liked to have come up with this one.

GEEWIZ's picture 38 pencils
GEEWIZ | Thu, 2011-04-28 16:27

very good.

sushantd's picture 117 pencils
sushantd | Thu, 2011-05-05 09:46

Damn Bloody Good! It deserves a metal!

Wordnerd's picture 6571 pencils
Wordnerd | Thu, 2011-05-05 11:14
10

Hahaa! BAM!

Mr. Green's picture 103 pencils
Mr. Green | Mon, 2011-05-09 17:40
9

Another brilliant stunt for this bar chain. Always sharp and relevant.

http://adsoftheworld.com/media/ambient/bar_aurora_boteco_ferraz_drunk_...

Sri Perera's picture 2 pencils
Sri Perera | Mon, 2011-05-09 22:59

Wow... good thinking... never drive when you drink... trust me through experience...

Glut's picture 3986 pencils
Glut | Fri, 2011-05-13 11:15
9

excellent!

mikey mugambi's picture 71 pencils
mikey mugambi | Wed, 2011-06-22 02:38

Awesome insight and execution.

youngilvy's picture 103 pencils
youngilvy | Wed, 2011-06-22 05:54

gooood

velle's picture 1560 pencils
velle | Tue, 2011-07-26 07:19
10

touche.

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