Bar Aurora & Boteco Ferraz Drunk Driving Campaign: The $73,000 bar tab
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Ogilvy Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9
30 Comments
Great campaign
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
REALLY GREAT CAMPAIGN! Congrats!!!
I like the idea, but I am not sure how many people are not gonna switch from "I am pissed" to "I understand"... plus when the night is busy, bartenders will switch from "I understand" to "I am pissed very fast...
this is fantastic but people still thought it was a joke. This will be a battle we will fight forever and a day!
Normal bar tabs to me.. ;-)
Ok, now imagine a customer who sees this and dies in the way home? ... it wouldn't be as cool right?
It's funny how creatives get opportunistic near the festivals.
Say my name, say my name...
It's simple, but it`s amazing. Great job...
Great job indeed. Better than airing commercials, which may not even be viewed. Whether people would heed the message is a moot point, but that's the case with nearly all public interest campaigns. The only thing you can do is keep educating the public. Still, this is a great campaign in that it is cost effective and engaging (forces you to take a moment to think). If it wasn't for those "opportunistic" creatives, we'd be stuck with the same old.
diamond
Magic!
awesomeee!!! very smart
Congratulats guys!
Excellent, well thought through and smart campaign..
Love it!!!Congrats!
I love the idea it's greatssss........
Best of the show!!!
Brilliant! A++
hehehehe :) love it!
hope no bartender was assaulted during the campaign!!! :)
Simple but nice idea...easy to apply and low on cost...works well for the specific bar...
Well done guys. Congrats
"Bro, $ 22,000?" lol
"bro $22,000?" that was a lol
Great concept. Think it should go worldwide.
Don't follow the herd - be yourself!
good one
GOLD
great concept, and great idea
wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow!!!!!!
FAKIN GENUIS YET CREATIVE
Spectacular idea!
Excellent idea and execution
agree