Bar Aurora & Boteco Ferraz Drunk Driving Campaign: The $73,000 bar tab

Advertising Agency: Ogilvy Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Head of Art: Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeiro
Head of Production: Nana Bittencourt
Producers: Cecilia Taioli, Mauricio Granado
Account: Fernando Musa, Camila Porto, Samia Paz
Approved by: Pedro Costa
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Paulo Gandra
Editor: Lucas Aires
VFX House: HungryMan, Blackhouse
VFX Technician: Rodrigo Oliveira
Post-Production: Hungryman Team
Audio: A9 Audio, Apollo9

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30 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Great campaign

pez's picture
pez
1718 pencils

REALLY GREAT CAMPAIGN! Congrats!!!

KubaLibre's picture
KubaLibre
77 pencils

I like the idea, but I am not sure how many people are not gonna switch from "I am pissed" to "I understand"... plus when the night is busy, bartenders will switch from "I understand" to "I am pissed very fast...

imagineit's picture
imagineit
552 pencils

this is fantastic but people still thought it was a joke. This will be a battle we will fight forever and a day!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Normal bar tabs to me.. ;-)

R U serious's picture
R U serious
405 pencils

Ok, now imagine a customer who sees this and dies in the way home? ... it wouldn't be as cool right?

It's funny how creatives get opportunistic near the festivals.

Say my name, say my name...

comandohector's picture
comandohector
6 pencils

It's simple, but it`s amazing. Great job...

atb2005's picture
atb2005
13567 pencils

Great job indeed. Better than airing commercials, which may not even be viewed. Whether people would heed the message is a moot point, but that's the case with nearly all public interest campaigns. The only thing you can do is keep educating the public. Still, this is a great campaign in that it is cost effective and engaging (forces you to take a moment to think). If it wasn't for those "opportunistic" creatives, we'd be stuck with the same old.

harryposter's picture
harryposter
322 pencils

diamond

LeroyChristian's picture
LeroyChristian
392 pencils

awesomeee!!! very smart

Paloma's picture
Paloma
525 pencils

Congratulats guys!

Ameya's picture
Ameya
42 pencils

Excellent, well thought through and smart campaign..

Jaia's picture
Jaia
2 pencils

Love it!!!Congrats!

Guest's picture
Guest

I love the idea it's greatssss........

Guest's picture
Guest

Best of the show!!!

Guest's picture
Guest

Brilliant! A++

Guest's picture
Guest

hehehehe :) love it!
hope no bartender was assaulted during the campaign!!! :)

Guest's picture
Guest

Simple but nice idea...easy to apply and low on cost...works well for the specific bar...

Guest's picture
Guest

Well done guys. Congrats

Guest's picture
Guest

"Bro, $ 22,000?" lol

picktokyo's picture
picktokyo
1404 pencils

"bro $22,000?" that was a lol

prs's picture
prs
210 pencils

Great concept. Think it should go worldwide.

Don't follow the herd - be yourself!

Guest's picture
Guest

good one

velle's picture
velle
1550 pencils

GOLD

Guest's picture
Guest

great concept, and great idea

Guest's picture
Guest

wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow wow!!!!!!

Fryzero's picture
Fryzero
36 pencils

FAKIN GENUIS YET CREATIVE

Mr. Green's picture
Mr. Green
109 pencils

Spectacular idea!

clavelle's picture
clavelle
54 pencils

Excellent idea and execution

youngilvy's picture
youngilvy
134 pencils

agree

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