Banco Gallego: Lopetegui deposit

Banco Gallego: Lopetegui deposit
Average: 1 (210 votes)

Cannes Lions 2007 Direct Grand Prix Winner

During a Soccer World-Cup program, live, Julen Lopetegui (Barcelona ex-goalkeeper) fainted. The video of the faint circulated extraordinary on Youtube, but nobody knew why he fainted. Some months later, Banco Gallego reveals the answer with the campaign “Why Lopetegui fainted” and gives the players’ name to its latest product: LOPETEGUI DEPOSIT

Watch the videos here.

Advertising Agency: Shackleton, Madrid, Spain
General Creative Director: Juan Nonzioli
Executive Creative Director: Alfonso Marián
Art Director: Victor Aguilar
Copywriter: Nacho Guilló
Art Director: Pablo González de la Peña
Account Director: Marta Gutiérrez
Account Executive: Zaida Vázquez
Production Manager: Itxaro Vicuña
Audio Production Manager: Manuela Zamora
Online Creative Director: Iñaki Marti

8 comments

picky2's picture
277 pencils
picky2

hahaha, very nice!!

Minimum's picture
1496 pencils
Minimum

very cool and daring I might add.
Very tricky to use such a moment as advertisement

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Joe76's picture
780 pencils
Joe76

Great Idea!!

gonndo's picture
1076 pencils
gonndo

Wooooowwwwwwww!!!!!!!!!!

that's awesome!!!!!!!!!!!

Really great idea

Congratulations..........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

RT3's picture
70 pencils
RT3

To the next level, propos Shackleton, desde Monterrey Nuevo Leon felicidades.

RT3's picture
70 pencils
RT3

To the next level, props Shackleton, desde Monterrey Nuevo Leon felicidades.

gonndo's picture
1076 pencils
gonndo

This is the most greatest thing ever!!!!!!

And I'm not kidding

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

rozana.rk's picture
5 pencils
rozana.rk

Super! Made me laugh too :)