Banco Gallego: Lopetegui deposit
Cannes Lions 2007 Direct Grand Prix Winner
During a Soccer World-Cup program, live, Julen Lopetegui (Barcelona ex-goalkeeper) fainted. The video of the faint circulated extraordinary on Youtube, but nobody knew why he fainted. Some months later, Banco Gallego reveals the answer with the campaign “Why Lopetegui fainted” and gives the players’ name to its latest product: LOPETEGUI DEPOSIT
Advertising Agency: Shackleton, Madrid, Spain
General Creative Director: Juan Nonzioli
Executive Creative Director: Alfonso Marián
Art Director: Victor Aguilar
Copywriter: Nacho Guilló
Art Director: Pablo González de la Peña
Account Director: Marta Gutiérrez
Account Executive: Zaida Vázquez
Production Manager: Itxaro Vicuña
Audio Production Manager: Manuela Zamora
Online Creative Director: Iñaki Marti
8 comments
hahaha, very nice!!
very cool and daring I might add.
Very tricky to use such a moment as advertisement
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Great Idea!!
Wooooowwwwwwww!!!!!!!!!!
that's awesome!!!!!!!!!!!
Really great idea
Congratulations..........
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
To the next level, propos Shackleton, desde Monterrey Nuevo Leon felicidades.
To the next level, props Shackleton, desde Monterrey Nuevo Leon felicidades.
This is the most greatest thing ever!!!!!!
And I'm not kidding
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Super! Made me laugh too :)