26 comments

Minimum's picture
Minimum
1496 pencils

weird, that guy in the photo's has the same watch on both his wrists. On the big top photo the watch is on his right hand and on the smaller group photo it is on his left :D

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ivan's picture
ivan

Image is probably flipped.

Ivan Raszl, admin of AotW

Yeminius's picture
Yeminius
151 pencils

If it were flipped wouldnt be possible to read it straight

and great work Sepia! vamoh chele! aún no me subo al metro a contemplar esto eso si ;(

squirrely's picture
squirrely
316 pencils

then why aren't the words on the can?

Dick Huges's picture
Dick Huges
939 pencils

ahahaha busted!!!

ellehcimeo's picture
ellehcimeo
3522 pencils

this is such a great use of a new medium! i'm sure any beer company could do this, but i've never seen it before. how fun!

kre8's picture
kre8
989 pencils

not really a new medium. a fair few brands have done this, but most of them had a relevance. this one though, doesnt really have that.
wouldnt it just be easier/more comfortable holding the normal pole?
if the beer cans were hanging from the roof and you could hold onto those, it might be better. but even then, its still not new.

jennywhx's picture
jennywhx
1142 pencils

True, agree to kre8, it look harder to hold on those can.
But i like the third picture where people look like yamsheng (what does it call in english?).
How if they make it cold when holding? haha. cold beer.

cooties's picture
cooties
180 pencils

Yes, it's been done...much better than this. see it here (i hope the link works)
http://www.oneclub.org/os/os/showcase/?year=2006&id=4418

esotericusername's picture
esotericusername
313 pencils

Yes, it's been done...much better than this. see it here (i hope the links works)
http://www.oneclub.org/os/os/showcase/?year=2006&id=4418

Minimum's picture
Minimum
1496 pencils

not really the same, this is just a sticker

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

yeah, it's not the same. it's easier to hold onto because it's just a sticker on a door handle.
i still like the placement of the cans because if you hold onto it, it does look like you are holding a can of the beer, and holding it might make you want to have one! I know I could use one now! It's FRIDAY!
You can easily grasp anywhere else on the pole if you don't want to grab the beer. having them dangling from the horizontal bars would be funny, it would seem as though you were holding the beer can up in the air triumphantly.

cooties's picture
cooties
180 pencils

it's been done...much better than this one. you can see it in the one show 2006.

Dick Huges's picture
Dick Huges
939 pencils

I bet you are from JWT Mumbai.

kre8's picture
kre8
989 pencils

this is no similarity with the kingfisher work whatsoever.
i'll have some of whatever it is you're smoking. cheers.

kc_brock's picture
kc_brock
703 pencils

hey cooties, the only similarity is they're both selling beer.

why do you keep posting the same thing?

rd

ddean's picture
ddean
10 pencils

"The idea is to generate the same sensation you have when you are grabbing the beer."

Are they trying to create the illusion that you are a little tipsy from the beer due to the movement of the train while standing? If so, then this is a tad more original than the door handle as the mug handle. Maybe this idea would work best for a brand of beer that positions themselves as "it'll get you drunk, fast".

imation2's picture
imation2
8 pencils

Heineken was launched a similar campanign in Hong Kong's Mass Transit Railway (MTR in-train ad)2 years ago.

No fixed abode's picture
No fixed abode
380 pencils

I'm not sure this would fly in NZ given our liquor advertising regulations. Wouldn't want all the little kiddies to experience this before their time. I like the idea though.

mrtalented's picture
mrtalented
2175 pencils

forced and photoshopped. nothing clever about it.

kc_brock's picture
kc_brock
703 pencils

why so bitter?

rd

mrtalented's picture
mrtalented
2175 pencils

like the taste of bad beer (campaign)? lol

Psycho Pirate's picture
Psycho Pirate
65 pencils

Not bad, but not really new. There have been a lot of branded public transit poles, handles and such.

I kinda like the suggestion of making it colder than the rest of the pole. Would be a nice experience if there was actually liquid in the "can" which you can feel swirling as the train moves. Dunno if that makes it better, just thought it could be cool.

Rog's picture
Rog
6094 pencils

Slide the 3 cans up the pole to about shoulder height.
Cheers!

>>>> That's not an ad. THIS is an ad.

cooties's picture
cooties
180 pencils

crap. i didnt mean to post the comment twice. the one with the oneshow link wasn't getting through so i posted the other comment. still, grab the doorhandle or grab the bus pole, its the same idea: You're holding the beer. that's all i am saying.

Leandro's picture
Leandro
117 pencils

Cool. Chi Chi Chi, le le le.

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