Bally Total Fitness: Number
Advertising Agency: The Bravo Group, Chicago, USA
Creative Directors: Tony Sarroca, Carla Tesak
ACD / Art Director: Martin Casamayor
Copywriter: Harry Pujols
Released: June 2007
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12 Comments
Explain please
The numbers get thinner, just like you if you go to Bally's. I like it.
For this to work, you have to be able to see the logo from the other side of the platform. For one, they really do have to make the logo bigger.
true
Probably bigger than the patrons that come in to shed those extra pounds.... That was bad.
Nice concept
I like it! Clicked right away. Going from DIN Black to DIN Light hehehe.
I like the concept, i'm just not sure of the execution- the logo is too small for me, didn't really get it at first until i saw the title... Also the typography will be more ideal if its rounded.
_____
Because great designs need no further explanation.
Done.
oh c'mon. It's been done in famous ad for diet pepsi.
http://www.mixcloud.com/miko1aj/
here is the twist on the idea, balli eye clinic, hws it?
- kk
http://kk-portfolio.blogspot.com
Unless you recognize the Bally's logo (and even then: is it the gym or the casino?), you'll have zero idea what this is about, especially if, like the photographer here, you're reading from across the tracks of a communter train station.