ivan's picture

Watch the video too.

Ant's picture
64 pencils

people are looking at the horrifying sight of a walking creature with balloons strapped up...they are not looking at the legs!!

justpassingby's picture
1368 pencils

true, true. This is too weird. They should just have a woman walking around in her knickers, whats with the balloons?!!

Minimum's picture
1490 pencils

There is a fashion duo from the best country in the world :P Holland. Viktor and Rolf. They woke up the entire fashion world when they introduced an upside-down dress at a high-end fashion show. The dress' necht was at the feet of the model and the leg part was over her head. It was such an enormous succes they even opend an upside-down boutique in Milan. The entire shop is upside-down.


...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

teenie's picture
1894 pencils

It's weird, but it's also really original and on strat. Peope may be turning their heads to stare in shock, but they'll see the message on the balloons and make the connection. This breaks through the ad clutter - it does its job, and then some.

Cron187's picture
553 pencils

I disagree, I don't think people are looking at the balloons. It's hard enough to read the message from the still shots let alone when she is walking around.

Kin's picture
86 pencils

actually...it looks ugly!

x-men's picture
340 pencils

if's too pretty why the fuck she's hidden. there are contradictions everywhere in this idea. you also concentrate your atention in the ballons not in the legs.

puppiepoppy's picture
1634 pencils

I think they should show the ugly face of the wearer, so that it helps dramatized the pretty side of thing. LOL.

The slogan can then be 'At least you can still be pretty'

fotdot's picture
673 pencils

Nice thought. However, I believe the final execution of it was a bit off the mark and even creepy. At least people noticed.

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