Advertisement

Walk The Line

Agency: 
Published/Aired: 
December 2012
To Like please login or register
9
52

Also From This Campaign (1 items)

Description: 

An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja

Comments (6)

Log in or register to post comments

Highest Rated

kaino's picture
kaino
8 Activity Scores

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

Advertisement

20% Off Sale at iStock until Sept 30, 2016