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Walk The Line

Agency: 
Published/Aired: 
December 2012
6137
Description: 

An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Ambient advertisment created by Webchutney, India for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja

Comments (6)

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nipTk's picture
nipTk
Activity Score 8

nice idea

kleenex's picture
kleenex
Activity Score 48501

Loved it.

ignitionspark's picture
ignitionspark
Activity Score 212

Good One!

ankitadv's picture
ankitadv
Activity Score 818

good idea

kaino's picture
kaino
Activity Score 8

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

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