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Walk The Line

Agency: 
Published/Aired: 
December 2012
Description: 

An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja

Comments (6)

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Highest Rated

kaino's picture
kaino
Activity Score 8

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

nipTk's picture
nipTk
Activity Score 8

nice idea

kleenex's picture
kleenex
Activity Score 45439

Loved it.

ignitionspark's picture
ignitionspark
Activity Score 212

Good One!

ankitadv's picture
ankitadv
Activity Score 818

good idea

kaino's picture
kaino
Activity Score 8

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

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