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Scream Halloween

Agency: 
Published/Aired: 
October 2012

BACARDI SCREAM HALLOWEEN

Description: 

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life.

Ambient advertisment created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Kazuhiro Amano
Creative Director: Yusuke Shimazu
Art Director: Naoki Morigami
Communication Planner: Shunsuke Kaga
Director: Hiroshi Kizu
Costume Design: JIRO, Yoshio Komatsu
Technical Director: Hidenori Chiba
Programmer: Daito Manabe
Device Architect: Moto Ishibashi
Device Developer: Atsushi Sasaki
Sound Designer: Shinya Kiyokawa

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 46971

I say it was fun.

kalpesh78's picture
kalpesh78
Activity Score 2578

very irritating voice.

ideas....30 minutes nahi toh free.

YBK's picture
YBK
Activity Score 16

bitching!

kleenex's picture
kleenex
Activity Score 46971

I say it was fun.

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