Bacardi India: Walk The Line

An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja
Published: December 2012

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nipTk's picture
8 pencils

nice idea

kleenex's picture
26308 pencils

Loved it.

ignitionspark's picture
212 pencils

Good One!

ankitadv's picture
826 pencils

good idea

kaino's picture
8 pencils

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

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