Axe Shower Gel: Towels, 2
The Axe Effect
Agency: Lowe MENA, Dubai, UAE
Creative Director: Dominic Stallard and Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Arabic Copywriter: Ma'n Abu Taleb
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23 Comments
My name is Dick Huges and I approve this towel.
ok, dick.
haha this is great!
I don't think that's a real photo taken, you can never print on a towel such a quality !!
i guess it's just a draft.
Critics are easy.
i agree to you. And....why don't they touchup the back of the man...pimples....
by the way, AXE Effects alraedy had so many great ideas, and this is also great! :P love it.
http://jennywhx.blogspot.com jwhx:Visionary
The reason they don't touch up the men in axe ad it because that's the whole point of it! To show an average guy a sometimes a guy that's not exactly 'model material' that gets girls because he uses the product, not all by himself.
I like the idea.
Tyra
funny. :-)
Cute idea, but should have been left in the sketchbook. Vulgar. Not impressed.
useless and absoutely not sexy
seen it.
http://www.popartuk.com/g/l/lgpp30708.jpg
ehehe, you're making fun of "seen it before" comments?
(not so) awardwinnningad,
Please change your name. You don't even know what an ad is.
Awards Arouse Anything
what should I change it to?
Muahaha this is hilarious!
Phuong Le (LEE)
LeAdvertiser at gmail.com
San Francisco. CA
awardwinnningad, don't spam pls.
Typical Lynx. Nice one.
http://www.reinhardkrug.de/
Shagging great.
Seen it before.
haha. very good. though would've been better if they'd paraded a guy around a swimming pool instead.
Cool! It's dick's head anyway...
Give Me a Hell Yeah!!!
Hi! ( bonjour)
Is it a real photo? Is it a pub of axe showergel?
I am upset because i find these serviet very funny! I believed that these serviets exister.
C'est une photomontage? C'est une pub pour le gel douche "axe"?
je suis déçu car je pensais que ce produit existait vraiment et je trouvais ça très amusant.. je l'aurai bien acheté si ça avait existait.
j'adoreeeeeeeeee
bye
It's the complete opposite of the Axe campaign premisse;
(With Axe you get babes. Lots of them.)
This guy is lonely and needs a towel print to fake female company.
It's a great gimmick, but not for Axe, as it is off strategy.
Maybe it would have been better for a dating site (Want some real company?).