Axe: Running

Every year Europe’s largest women running event takes place in Denmark. On June 3, 2008, more than 6.000 women participated in the race and an enourmous crowd along the roads was following the event. Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man – wearing an AXE T-shirt – that was being hunted by over 6.000 women.

Advertising Agency: UNCLE GREY Århus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen, Rasmus Gottliebsen
Other Credits: M2 Film

Related videos by Shutterstock

9 comments

Guest's picture
Guest

just amazing. i love love love love love this...............wonderful idea........very gooood.

funky_frogii's picture
funky_frogii
2538 pencils

just amazing. i love love love love love this...............wonderful idea........very gooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tirthomitro's picture
tirthomitro
2728 pencils

wonderful just doesn't go on to explain the uniqueness and the way the brand connect happens with the idea. Salaam Uncle Grey!

they showed me a picture & i laughed
dignity has never been photographed

Ochuko's picture
Ochuko
34 pencils

Very interesting stuff.

Guest's picture
Guest

coooooool! wish i saw that in real!
great idea!

reject_subject's picture
reject_subject
209 pencils

Great!

houqiaoli's picture
houqiaoli
60 pencils

lovely idea...just go on its original brand concept, to attract woman...i still remember the shockable occasion of millions of women aftering an axe man in a former tvc....

Guest's picture
Guest

This is super!

Log in or register to post comments