Axe: Lingerie stickers

Axe: Lingerie stickers

Turns nice girls naughty.

Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo
Published: March 2007

Your rating: None Average: 7.5 (28 votes)

Comments

Submitted by axelk on Thu, 2007-09-27 04:01.

Axe ads are really good. The sexy-dirty-naughty side is quite catching
http://canofthought.blogspot.com

Submitted by andrej dwin on Thu, 2007-09-27 04:24.

can't shake off the feeling this would look completely fake in real life.

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Submitted by kalpesh78 on Thu, 2007-09-27 06:45.

its nice... except that real lingerie would also have been ok. its cheap (atleast for axe) and would've made a much bigger impact. ;)

ideas....30 minutes nahi toh free.

Submitted by el único que no és único (not verified) on Thu, 2007-09-27 07:07.

original?
lowe lisboa did the same activation for the same client and for the same product.....but 6 months before. click the link above
http://www.flickr.com/photos/lowelisboa/502127258/in/set-7215759450624...

Submitted by Rashamzeh (not verified) on Thu, 2007-09-27 08:19.

nice naughty one i agree but all the approaches that tend for sex are in my opinion very cheap, to be creative u hv 2 pick the hard way to attract the target audience. through sex every advertiser knows that it isn't that hard 2 grab the attention.. cheap cheap...

Submitted by elmikel on Thu, 2007-09-27 08:24.

And how do you want to sell men perfumes or deodorants?

Submitted by Dreamigator on Thu, 2007-09-27 08:31.

It can't make me want to buy Axe's product. But good try.

Something special is coming this way.

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Submitted by new age advertiser (not verified) on Thu, 2007-09-27 09:59.

wicked, bt a closer look proves this is fake. gr8 photoshop, bt still a nice idea!

Submitted by WC (not verified) on Thu, 2007-09-27 11:11.

i have the same EXACT idea for my local client. but diff brand. THANKS TO MY CD AND CLIENT for supporting!!!!

Submitted by SamD on Wed, 2008-02-27 21:31.

Well, I don't think I would like it if my lingerie were to stick somewhere like that!!!

http://www.pamperedpassions.com/

Submitted by JustBare on Tue, 2008-07-01 19:42.

Wow! That kind of effect huh? Good job with the lingerie thingy, looks very real!

http://www.justbare.com