Turns nice girls naughty.
Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo
Published: March 2007
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Comments
Axe ads are really good. The sexy-dirty-naughty side is quite catching
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can't shake off the feeling this would look completely fake in real life.
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its nice... except that real lingerie would also have been ok. its cheap (atleast for axe) and would've made a much bigger impact. ;)
ideas....30 minutes nahi toh free.
original?
lowe lisboa did the same activation for the same client and for the same product.....but 6 months before. click the link above
http://www.flickr.com/photos/lowelisboa/502127258/in/set-7215759450624...
nice naughty one i agree but all the approaches that tend for sex are in my opinion very cheap, to be creative u hv 2 pick the hard way to attract the target audience. through sex every advertiser knows that it isn't that hard 2 grab the attention.. cheap cheap...
And how do you want to sell men perfumes or deodorants?
It can't make me want to buy Axe's product. But good try.
Something special is coming this way.
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just 2 simple options love or hate it.
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wicked, bt a closer look proves this is fake. gr8 photoshop, bt still a nice idea!
i have the same EXACT idea for my local client. but diff brand. THANKS TO MY CD AND CLIENT for supporting!!!!
Well, I don't think I would like it if my lingerie were to stick somewhere like that!!!
http://www.pamperedpassions.com/
Wow! That kind of effect huh? Good job with the lingerie thingy, looks very real!
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Made boys believe that was real lingerie, then made them disappointed after they discovered the owner of lingerie was gone.
http:/www.a-lingerie.com
Nice lingerie! Quite realistic but again, weird place to see lingerie hanging.
http://www.misallilingerie.com
Panties and bras hanging in a public restroom? Isnt' something you see everyday is it? Isn't one of my fantasies but whatever floats your boat. Sexy Lingerie just seems to be at home anywhere you go!
http://www.flirtylingerie.com
its just a stickers Lingerie is all about women’s confidence and making women feel sexy.
Buy Sexy Lingerie Online visit
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