Ads of the World

Ads of the World™ an All Creative World site

Axe: Lingerie stickers

Axe: Lingerie stickers
Your rating: None Average: 7.6 (30 votes)

Turns nice girls naughty.

Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo
Published: March 2007

16 Comments

axelk's picture 286 pencils

Axe ads are really good. The sexy-dirty-naughty side is quite catching

andrej dwin's picture 963 pencils

can't shake off the feeling this would look completely fake in real life.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

kalpesh78's picture 2102 pencils

its nice... except that real lingerie would also have been ok. its cheap (atleast for axe) and would've made a much bigger impact. ;)

ideas....30 minutes nahi toh free.

el único que no és único's picture

original?
lowe lisboa did the same activation for the same client and for the same product.....but 6 months before. click the link above
http://www.flickr.com/photos/lowelisboa/502127258/in/set-7215759450624...

Rashamzeh's picture

nice naughty one i agree but all the approaches that tend for sex are in my opinion very cheap, to be creative u hv 2 pick the hard way to attract the target audience. through sex every advertiser knows that it isn't that hard 2 grab the attention.. cheap cheap...

elmikel's picture 1153 pencils

And how do you want to sell men perfumes or deodorants?

Dreamigator's picture 432 pencils

It can't make me want to buy Axe's product. But good try.

Something special is coming this way.

Love ads visit - www.ad-dig.com/incoming.php <<<< See more ads update every day Here.

---
just 2 simple options love or hate it.
http://ad-option.blogspot.com

new age advertiser's picture

wicked, bt a closer look proves this is fake. gr8 photoshop, bt still a nice idea!

WC's picture

i have the same EXACT idea for my local client. but diff brand. THANKS TO MY CD AND CLIENT for supporting!!!!

SamD's picture 4 pencils

Well, I don't think I would like it if my lingerie were to stick somewhere like that!!!

http://www.pamperedpassions.com/

JustBare's picture 5 pencils

Wow! That kind of effect huh? Good job with the lingerie thingy, looks very real!

Guest's picture

Made boys believe that was real lingerie, then made them disappointed after they discovered the owner of lingerie was gone.
http:/www.a-lingerie.com

Guest's picture

Nice lingerie! Quite realistic but again, weird place to see lingerie hanging.
http://www.misallilingerie.com

Guest's picture

Panties and bras hanging in a public restroom? Isnt' something you see everyday is it? Isn't one of my fantasies but whatever floats your boat. Sexy Lingerie just seems to be at home anywhere you go!

http://www.flirtylingerie.com

Guest's picture

its just a stickers Lingerie is all about women’s confidence and making women feel sexy.

Buy Sexy Lingerie Online visit

http://www.sexysexylingerie.co.uk/

Guest's picture

Hi,
Interesting your show reality because sometime undergarment hanging there were in bathroom..
http://www.corsets4u.co.uk/

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.