Axe: Lingerie stickers

Axe: Lingerie stickers
Average: 8 (30 votes)

Turns nice girls naughty.

Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo
Published: March 2007

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13 comments

axelk's picture
286 pencils
axelkThursday, September 27, 2007 - 05:01

Axe ads are really good. The sexy-dirty-naughty side is quite catching

http://canofthought.blogspot.com

andrej dwin's picture
947 pencils
andrej dwinThursday, September 27, 2007 - 05:24

can't shake off the feeling this would look completely fake in real life.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

kalpesh78's picture
2525 pencils
kalpesh78Thursday, September 27, 2007 - 07:45

its nice... except that real lingerie would also have been ok. its cheap (atleast for axe) and would've made a much bigger impact. ;)

ideas....30 minutes nahi toh free.

el único que no és único's picture
el único que no...Thursday, September 27, 2007 - 08:07

original?
lowe lisboa did the same activation for the same client and for the same product.....but 6 months before. click the link above
http://www.flickr.com/photos/lowelisboa/502127258/in/set-7215759450624...

Rashamzeh's picture
RashamzehThursday, September 27, 2007 - 09:19

nice naughty one i agree but all the approaches that tend for sex are in my opinion very cheap, to be creative u hv 2 pick the hard way to attract the target audience. through sex every advertiser knows that it isn't that hard 2 grab the attention.. cheap cheap...

elmikel's picture
1151 pencils
elmikelThursday, September 27, 2007 - 09:24

And how do you want to sell men perfumes or deodorants?

new age advertiser's picture
new age advertiserThursday, September 27, 2007 - 10:59

wicked, bt a closer look proves this is fake. gr8 photoshop, bt still a nice idea!

WC's picture
WCThursday, September 27, 2007 - 12:11

i have the same EXACT idea for my local client. but diff brand. THANKS TO MY CD AND CLIENT for supporting!!!!

SamD's picture
4 pencils
SamDWednesday, February 27, 2008 - 21:31

Well, I don't think I would like it if my lingerie were to stick somewhere like that!!!

http://www.pamperedpassions.com/

Guest's picture
GuestMonday, March 23, 2009 - 04:22

Made boys believe that was real lingerie, then made them disappointed after they discovered the owner of lingerie was gone.
http:/www.a-lingerie.com

Guest's picture
GuestSunday, April 5, 2009 - 18:07

Nice lingerie! Quite realistic but again, weird place to see lingerie hanging.
http://www.misallilingerie.com

Guest's picture
GuestFriday, November 13, 2009 - 00:16

its just a stickers Lingerie is all about women’s confidence and making women feel sexy.

Buy Sexy Lingerie Online visit

http://www.sexysexylingerie.co.uk/

Guest's picture
GuestFriday, August 6, 2010 - 04:39

Hi,
Interesting your show reality because sometime undergarment hanging there were in bathroom..
http://www.corsets4u.co.uk/