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axelk's picture
286 pencils

Axe ads are really good. The sexy-dirty-naughty side is quite catching

andrej dwin's picture
andrej dwin
939 pencils

can't shake off the feeling this would look completely fake in real life.
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AdArena: Sex Sells

kalpesh78's picture
2580 pencils

its nice... except that real lingerie would also have been ok. its cheap (atleast for axe) and would've made a much bigger impact. ;)

ideas....30 minutes nahi toh free.

el único que no és único's picture
el único que no...

lowe lisboa did the same activation for the same client and for the same product.....but 6 months before. click the link above

Rashamzeh's picture

nice naughty one i agree but all the approaches that tend for sex are in my opinion very cheap, to be creative u hv 2 pick the hard way to attract the target audience. through sex every advertiser knows that it isn't that hard 2 grab the attention.. cheap cheap...

elmikel's picture
1147 pencils

And how do you want to sell men perfumes or deodorants?

new age advertiser's picture
new age advertiser

wicked, bt a closer look proves this is fake. gr8 photoshop, bt still a nice idea!

WC's picture

i have the same EXACT idea for my local client. but diff brand. THANKS TO MY CD AND CLIENT for supporting!!!!

SamD's picture
4 pencils

Well, I don't think I would like it if my lingerie were to stick somewhere like that!!!

Guest's picture

Made boys believe that was real lingerie, then made them disappointed after they discovered the owner of lingerie was gone.

Guest's picture

Nice lingerie! Quite realistic but again, weird place to see lingerie hanging.

Guest's picture

its just a stickers Lingerie is all about women’s confidence and making women feel sexy.

Buy Sexy Lingerie Online visit

Guest's picture

Interesting your show reality because sometime undergarment hanging there were in bathroom..

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