Axe Instinct: Leather cover

Discover the power of leather.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco
Released: February 2009

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15 comments

capywriter's picture
capywriter
5513 pencils

I get 'discover' but I don't get the 'power of leather' part.
Must have been very expensive... or fake (scam that is, not fake leather ;)

just write's picture
just write
653 pencils

does it say that boobs look better in leather bra?... :)

Guest's picture
Guest

inspired by andy warhol`s - STICKY FINGERS COVER for the rolling stones

proverbialthought's picture
proverbialthought
278 pencils

Pretty decent idea. Not a fan of the AXE brand or it's image; but this (unoriginal) idea is still pretty good.

bknowlden's picture
bknowlden
3647 pencils

this is stupid.

Guest's picture
Guest

this is great. this will get something at the shows. not gold, but something.

Guest's picture
Guest

More than stupid its copied from an American Rock Band first album cover named "open heart surgery" I think wich is inforgivable

Guest's picture
Guest

El cliente tiene que ser un machista que te cagas, siempre recurriendo a este tipo de publicidad PRODUCTO + MUJER + SEXO = EXITO DE VENTAS

Que innoven un poco por favor, que ya no estamos en los años 20.

Guest's picture
Guest

que hipocrita sos.

mauroxxx's picture
mauroxxx
530 pencils

claaaaaaaaaaaaaaaaaro!!!! por q la estrategia de AXE deberia ser: PRODUCTO + EL ARCOIRIS Y SUS 7 COLORES + NOSTALGIA POR ESTAR LEJOS DE CASA = Exito de Ventas....

claro, claro...

Guest's picture
Guest
Guest's picture
Guest

Eso Carlitos"GALGACHO" Camacho.

Guest's picture
Guest

J'aime bien ! Parfait pour le produit... et la clientèle cible.

Guest's picture
Guest

So 1812...

Guest's picture
Guest

seguramente no es innovador por q ya se ah visto pero interactua con el cliente y es exactamente lo q vende axe

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