Axe Instinct: Leather cover
Discover the power of leather.
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco
Released: February 2009
15 Comments
I get 'discover' but I don't get the 'power of leather' part.
Must have been very expensive... or fake (scam that is, not fake leather ;)
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does it say that boobs look better in leather bra?... :)
inspired by andy warhol`s - STICKY FINGERS COVER for the rolling stones
Pretty decent idea. Not a fan of the AXE brand or it's image; but this (unoriginal) idea is still pretty good.
...
this is stupid.
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brandon
www.brandonknowlden.com
this is great. this will get something at the shows. not gold, but something.
More than stupid its copied from an American Rock Band first album cover named "open heart surgery" I think wich is inforgivable
El cliente tiene que ser un machista que te cagas, siempre recurriendo a este tipo de publicidad PRODUCTO + MUJER + SEXO = EXITO DE VENTAS
Que innoven un poco por favor, que ya no estamos en los años 20.
que hipocrita sos.
claaaaaaaaaaaaaaaaaro!!!! por q la estrategia de AXE deberia ser: PRODUCTO + EL ARCOIRIS Y SUS 7 COLORES + NOSTALGIA POR ESTAR LEJOS DE CASA = Exito de Ventas....
claro, claro...
Otra vez?
http://adsoftheworld.com/media/dm/chevrolet_leather
Eso Carlitos"GALGACHO" Camacho.
J'aime bien ! Parfait pour le produit... et la clientèle cible.
So 1812...
seguramente no es innovador por q ya se ah visto pero interactua con el cliente y es exactamente lo q vende axe