Axe Instinct: Leather cover

Discover the power of leather.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco
Released: February 2009

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capywriter's picture
5511 pencils

I get 'discover' but I don't get the 'power of leather' part.
Must have been very expensive... or fake (scam that is, not fake leather ;)

just write's picture
just write
653 pencils

does it say that boobs look better in leather bra?... :)

Guest's picture

inspired by andy warhol`s - STICKY FINGERS COVER for the rolling stones

proverbialthought's picture
278 pencils

Pretty decent idea. Not a fan of the AXE brand or it's image; but this (unoriginal) idea is still pretty good.

bknowlden's picture
3647 pencils

this is stupid.

Guest's picture

this is great. this will get something at the shows. not gold, but something.

Guest's picture

More than stupid its copied from an American Rock Band first album cover named "open heart surgery" I think wich is inforgivable

Guest's picture

El cliente tiene que ser un machista que te cagas, siempre recurriendo a este tipo de publicidad PRODUCTO + MUJER + SEXO = EXITO DE VENTAS

Que innoven un poco por favor, que ya no estamos en los años 20.

Guest's picture

que hipocrita sos.

mauroxxx's picture
539 pencils

claaaaaaaaaaaaaaaaaro!!!! por q la estrategia de AXE deberia ser: PRODUCTO + EL ARCOIRIS Y SUS 7 COLORES + NOSTALGIA POR ESTAR LEJOS DE CASA = Exito de Ventas....

claro, claro...

Guest's picture

Eso Carlitos"GALGACHO" Camacho.

Guest's picture

J'aime bien ! Parfait pour le produit... et la clientèle cible.

Guest's picture

So 1812...

Guest's picture

seguramente no es innovador por q ya se ah visto pero interactua con el cliente y es exactamente lo q vende axe

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