Axe: Bus

The bus has been used to show a house full of girls having fun with an AXE guy. Buses have been used for creative advertising successfully in the past for chocolate and National Geographic. This execution gives a different twist to this medium. It turns the bus into one of those Las Vegas strip limos. Now, this would not be news anywhere in the world, except that this bus have been done in Dubai. A cosmopolitan, but still conservative muslim country. Wow!

Agency: Lowe, Dubai


Jablai's picture
47 pencils

Ha..ha..ha.. I want to try this bus...

paiduema's picture
45 pencils

emmmmm .... so, no one can see anything outside the bus?

ALAA's picture
439 pencils

It's transparent from inside.. :)

Mo's picture
648 pencils

haha...guys will be really pissed once they enter the bus to discover that it's the same old crapy inside with that same old big fat guy chewing his Bigmac and a poker face girl listening to her i-pod.... :P

writergeekdez's picture
255 pencils

exactly! and don't forget that creepy serial killer guy that smells like cigarettes and a tinge of urine.

.nl's picture
207 pencils

Funny. This is an eyecatcher.

GrandChamp's picture
97 pencils

this bus scares me.

Crayon's picture
163 pencils

screw bus, i want to try those girls...great execution

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