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Axe: Bus

Axe: Bus
Your rating: None Average: 6.4 (22 votes)

The bus has been used to show a house full of girls having fun with an AXE guy. Buses have been used for creative advertising successfully in the past for chocolate and National Geographic. This execution gives a different twist to this medium. It turns the bus into one of those Las Vegas strip limos. Now, this would not be news anywhere in the world, except that this bus have been done in Dubai. A cosmopolitan, but still conservative muslim country. Wow!

Agency: Lowe, Dubai

9 Comments

Jablai's picture 47 pencils
Jablai | Wed, 2006-07-26 02:08

Ha..ha..ha.. I want to try this bus...

paiduema's picture 45 pencils
paiduema | Wed, 2006-07-26 08:20

emmmmm .... so, no one can see anything outside the bus?
:-)

ALAA's picture 445 pencils
ALAA | Wed, 2006-07-26 08:28

It's transparent from inside.. :)

Mo's picture 648 pencils
Mo | Wed, 2006-07-26 11:29

haha...guys will be really pissed once they enter the bus to discover that it's the same old crapy inside with that same old big fat guy chewing his Bigmac and a poker face girl listening to her i-pod.... :P

writergeekdez's picture 287 pencils
writergeekdez | Wed, 2006-07-26 11:39

exactly! and don't forget that creepy serial killer guy that smells like cigarettes and a tinge of urine.

.nl's picture 215 pencils
.nl | Wed, 2006-07-26 15:23

Funny. This is an eyecatcher.

GrandChamp's picture 101 pencils
GrandChamp | Thu, 2006-07-27 14:42

this bus scares me.

Guest's picture
Guest | Fri, 2006-07-28 05:39

grand champ scares me!
LOWE. congrats. period.

Crayon's picture 171 pencils
Crayon | Fri, 2007-06-01 08:12

screw bus, i want to try those girls...great execution

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