Axe3: Integrated campaign

Watch the video too.

Advertising Agency: Vegaolmosponce Argentina
Executive Creative Director: Hernán Ponce
Client Service Director: Vanina Rudaeff
Integrated Communications Director: Gonzalo Vidal
Creative Director: Sebastián Stagno/Rafael D'Alvia
Regional Brand Director: Néstor Ferreyro
Integrated Creative Director: Marcela Augustowsky
Integrated Brand Director: Hernán Zamora
Copywriters: Matias Corbelle, Diego Sanchez
Integrated Art Director: Juan Manuel Blasco
Integrated Copywriter: Julian Ibarlucea
Brand Planning Director: Diego Luque

9 comments

JACKIE CHAN's picture
JACKIE CHAN
40 pencils

MAHOMA NOMAS

sadman's picture
sadman
39 pencils

"Mahoma no más"

Gil, esta campaña ganó el Gran Prix en Integrado en Cannes 2007. y tú la encuentas más o menos? te falta mucho por aprender... con razón la publicidad es como es en Ecuador, por weas como tú.

ODoyle's picture
ODoyle
260 pencils

Yeah it's a bloody good campaign, well done. I've seen the ads in London too.

ADebutant's picture
ADebutant
266 pencils

Hey! You have space left to use on the sides there.

Is there a website where I can see some of this stuff up close?

"Our factories make cosmetics. We sell hope." -M.Factor

sadman's picture
sadman
39 pencils

CONGRATULATIONS, REALY, REALY FANTASTIC WORK.

GRAND PRIX INTEGRATED CANNES LIONS 2007

getconnected2001's picture
getconnected2001
987 pencils

I had seen the video long time back.
Awsome Print and TVC both.Bravo!

ChuckNorris's picture
ChuckNorris
834 pencils

Absolutely fantastic campaign all around.

Gotta hate those Argentinians! =)

ErJoe's picture
ErJoe
6 pencils

Excelente campaña, incluso mejor que el Producto que vende... Gracias por la inspiración, Aplausos para las piezas, los creativos y todos los involucrados, sin embargo no me aplicaría esa pseudo-colonia...
Er

daniel ieraci's picture
daniel ieraci
333 pencils

Really well done, nice use of all media elements involved as well.

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