Advertising Agency: Gap's, Spain
Creative Directors: Rafael Rodriguez Galobart, Juan Antuñano
Copywriter: Carla Garraus
Production Company Producer: Sonia Ledesma
Agency Producers: Tamara Ros, Maria Egaña, Cecilia Carrasco
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11 Comments
Nice! This is really something punks don't think about when they vandalize things. Sure, it won't stop all of them, but probably some. More importantly it will impact the rest of the population, and make them keep their eyes our for vandals.
+++
"I love some things, and don't love some other things."
Smart. and good.
this is really nice... like it..
| Everartz |
Outstanding, definetly award winning material, the best part is you got on tv and pres without paying for great viral-guerrilla marketing
Outstanding, definitely award winning material, the best part is you got on tv and pres without paying for great viral-guerrilla marketing
Aplausos
Chief Creative Director Nexus BBDO
a really creative ad that raises awareness the issue of vandalism.!!
well done, free PR gets people to realize the price of vandalism and it kinda added a little bit of an artsy "fresh" feel due to the bright color
Always try to be unique even when forced to conform.
Didn't IKEA do something very similar to this?
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
cool ! really creative
institutional useless advertising...
not reaching the real target.
Vandals can even create a game: who can make the best damage in one night?
"I broke two bottles (200.000 € x 2), and a street lamp (240.000 €) and...
My final score is: 1.200.000 €.
And yours?"
This is only good to make "good people" says: "yes, vandalism is a real problem. look at these young guys. they all are criminals. yes, sometimes I forgot the poop bag, but I'm not a criminal as those lazy youngsters."