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AV Chiado / Turismo de Portugal: QR Code

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN

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9 comments

kleenex's picture
kleenex
22828 pencils

Now that was cool.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

nice

lezy's picture
lezy
377 pencils

awsmly done :)

kalpesh78's picture
kalpesh78
2582 pencils

nice.

ideas....30 minutes nahi toh free.

Fernando Fernandes's picture
Fernando Fernandes
1390 pencils

Genial, idéia é feita de atitudes! super!

stickynotes's picture
stickynotes
1047 pencils

cool stuff, very usefull. but it's QR codes everywhere these days.. on pizzas, pavements, hairstyle, bummer signs,..

etome's picture
etome
239 pencils

Do you have any 500-year-old original cobblestones left to see in Lisbon after this?

Mr. The Bear's picture
Mr. The Bear
233 pencils

I'm sure they didn't remove the stones of the whole city...

Bear It

Lisbon freak's picture
Lisbon freak
377 pencils

Imponente!! Lisbon rules

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