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QR Code

Agency: 
Published/Aired: 
September 2012
Description: 

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN

Comments (9)

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Highest Rated

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

I'm sure they didn't remove the stones of the whole city...

Bear It

kleenex's picture
kleenex
Activity Score 43473

Now that was cool.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

nice

lezy's picture
lezy
Activity Score 377

awsmly done :)

kalpesh78's picture
kalpesh78
Activity Score 2578

nice.

ideas....30 minutes nahi toh free.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Genial, idéia é feita de atitudes! super!

stickynotes's picture
stickynotes
Activity Score 1094

cool stuff, very usefull. but it's QR codes everywhere these days.. on pizzas, pavements, hairstyle, bummer signs,..

etome's picture
etome
Activity Score 246

Do you have any 500-year-old original cobblestones left to see in Lisbon after this?

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

I'm sure they didn't remove the stones of the whole city...

Bear It

Lisbon freak's picture
Lisbon freak
Activity Score 494

Imponente!! Lisbon rules

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