Escalators are your enemy.
Advertising Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis
Other Additional Credits: Anushka Oosterloo, Jade Horton, Fleur Crawford, Sarah Tonner
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
Social Media and the Customer: Focus on Community Management
How community management can drive great customer service and transform your business.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
I can see just how well this worked.
That's my first thought...
Actually they're my friend!
www.creativeduck.blogspot.com
Should the reminder be next to the escalator, rather than on the stairs?
"Bowww Wowww"
Yea...I think it would work better by the escalator too.
Still a nice idea though.
Agreed. I actually think this is a great line, but it needs to be placed at the entry point of the ESCALATOR. Plus the photo should show people taking the stairs, NOT the escalator. Such amateurish mistakes. Again, details ruining a good idea.
Tired idea.
>>>> That's not an ad. THIS is an ad.
the visual just made me laugh...
Escalator- 2, stairs- 0.
I think this message should be placed on every step of escalator. and the line is very lame...escalators are your enemy. It could be made more interesting.
Mukesh Lekhwani
Escalators are your friend if you are:
Old
Sick
Too young
Too drunk
Not a creative dreaming of Cannes
Boring, lame line, unimaginative idea.
It would work though so as an ad it does it's job.
Not the sort of thing I'd want to be pimping on an ad critque site though. Just wastes the time of people looking to see something inspiring/though provoking/funny/enlightening/unique...
I get enough correct but dull stuff on my desk on a daily basis. I come here for some light relief. (NO not that kind of 'relief')
We're going to need more lube.
Too late, my pants are down.
Doin' it for the points
no
I can't see any ieda here.
Why isn't anyone using the stairs?
If you can't get that bit right you've got no business being in advertising.
Doin' it for the points
Coz they're Australian?! :D
"Bowww Wowww"
This is a terrible solution compared to "Don´t let the machines win", done by Crispin/porter - USA
Andy L
the line doesnt excite me
no entiendo...
[ http://eltubedeyou.blogspot.com ]