Australian Red Cross: Torture

Torture is never OK.
Even wars have laws.

Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill
Via: Bestadsontv

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16 comments

everartz's picture
everartz
7589 pencils

tell it to the americans in iraq

| Everartz |

Hiperion's picture
Hiperion
3138 pencils

yawn...

satrianee's picture
satrianee
3748 pencils

this is too real and harsh. just like it should be for the subject matter.

dsklan's picture
dsklan
1927 pencils

so what?!

Phil Lestino's picture
Phil Lestino
1660 pencils

Well if they hadn't have put a couple of bloody chairs wirth a big sign saying that torture is never good
I would have just carried on living my life thinking that torture was sometimes good....
so thanks for telling me now I won't go around thinking that sometimes it might be fun to torture someone .
Saved me a lot of trouble!

satrianee's picture
satrianee
3748 pencils

they may be referring to the "patriot act" or the guantanamo trials?

bad astronaut's picture
bad astronaut
544 pencils

Might as well have Jigsaw sit on one of those chairs.

silvi's picture
silvi
4172 pencils

Not connection between text and chairs

Roger Keynes's picture
Roger Keynes
5497 pencils

You're not telling me anything.
What do you want me to think?
Yes, of course it needs to stop.
Something needs to give here.
Change the line or the 'visual'.

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5497 pencils

bt the way... EVEN WARS HAVE LAWS simply doesn't ring true... on either side.

Will Think for Salary

maranca82's picture
maranca82
422 pencils

Totally agree. Since when are there laws to war? This campaign is awful.

satrianee's picture
satrianee
3748 pencils
Enduwolf's picture
Enduwolf
165 pencils

Probably the best of a lackluster campaign.

And Roger, there are laws to war, otherwise there wouldn't be war criminals. Of course, the people in power decide the laws, but that's a different issue for a different website.

blueturtles's picture
blueturtles
235 pencils

idea is to direct. it needs more of a twist otherwise it's forgettable.

rolling.stone's picture
rolling.stone
2740 pencils

this one is strong

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~ Quite obviously, I have gathered no moss ! ~

pwucel's picture
pwucel
158 pencils

amazing blood stain, it precisely hit the chairs only, Art direction is fading... sorry

Torture? just by that bloody chairs is enough to understand. Put that envelop in small size at the bottom or top if it is badly needed

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