Australian Red Cross: Landmines
Landmines don't kill soldiers. That's why they're banned.
Even wars have laws.
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill
Via: Bestadsontv
17 Comments
Yeah... but needs something.
SFX when you tread on it?
Otherwise that 'sticker' campaign from Sydney in the late 80's does it best.
Will Think for Salary
Landmines don't only kill soldiers. That's why they're banned. -----------------> only is missing in the description part !
Even wars have laws.
what they mean is that in general land mines kill civilians and not soldiers, a soldier killed by a land mine now a days is rare, innocent people are the ones that suffer
Always try to be unique even when forced to conform.
The copy cud have been tightened: Landlines kill not just soldiers
murali duggineni
You're right, but I'd suggest even tighter – Landmines don't just kill soldiers... that's why they're banned
It's a nice effect, however the style has been done to death.
No pun intended.
i wish nothing else was written on the copy... Is it ok if it kills a soldier (who is also human?)
and no... even if the war has laws, it is illegal itself. Saying this, you can leave an open door for war, and when things get thoug no body can put a clear line between what is bad and what is worst.
Strong campaign this one. Hate to say i like it. One of the landmines could have been "blown out" and maybe a thorn shoe could have been left there... God, i'm getting savage myself just by thinking about making it "better".
"Savage"
Are you lara larssonian?
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
is there at least a soundeffekt if you step on them? lame...
Ok, once I read that... what am I supposed to do as a civilian???? That's governments's job!
So they are banned...well that's good then isn't it.....nobody needs to worry then.
Missing a C2A. "Donate to the Red Cross, save someone's legs"? Without it, the message is simply "landmines are banned" and it's not asking anyone to do anything. Unless you're an arms dealer.
Ooh, there's a campaign. "Are you an arms dealer? Save someone's legs: don't sell landmines. www.MineNotYours.com"
I think this campaign could be better
Not nearly as good as this:
http://adsoftheworld.com/media/ambient/unicef_landmine_stickers.
yes, this is really a good one!
Or this:
http://vimeo.com/3426990
Student project I did a year back
Even wars have laws.is not connecting yet
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