Australian Red Cross: Landmines

Landmines don't kill soldiers. That's why they're banned.
Even wars have laws.

Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Art Director: Ed Bechervaise
Senior Copywriters: Simon Robins, Toby Blackler
Account Manager: Mary Atley
Other Additional Credits: Andre Ash, Rachel Corponi, Adam O'Neill
Via: Bestadsontv


Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah... but needs something.
SFX when you tread on it?
Otherwise that 'sticker' campaign from Sydney in the late 80's does it best.

The Jobless Writer
Will Think for Salary

junksortie's picture
18 pencils

Landmines don't only kill soldiers. That's why they're banned. -----------------> only is missing in the description part !
Even wars have laws.

ACreativeSpirit's picture
176 pencils

what they mean is that in general land mines kill civilians and not soldiers, a soldier killed by a land mine now a days is rare, innocent people are the ones that suffer

Always try to be unique even when forced to conform.

muraliduggineni's picture
104 pencils

The copy cud have been tightened: Landlines kill not just soldiers

murali duggineni

Enduwolf's picture
165 pencils

You're right, but I'd suggest even tighter – Landmines don't just kill soldiers... that's why they're banned

It's a nice effect, however the style has been done to death.

No pun intended.

satrianee's picture
3748 pencils

i wish nothing else was written on the copy... Is it ok if it kills a soldier (who is also human?)

and no... even if the war has laws, it is illegal itself. Saying this, you can leave an open door for war, and when things get thoug no body can put a clear line between what is bad and what is worst.

Strong campaign this one. Hate to say i like it. One of the landmines could have been "blown out" and maybe a thorn shoe could have been left there... God, i'm getting savage myself just by thinking about making it "better".

Lara sson's picture
Lara sson
8 pencils


jorj's picture
638 pencils

Are you lara larssonian?

dsklan's picture
1928 pencils

is there at least a soundeffekt if you step on them? lame...

Patata Casada's picture
Patata Casada
118 pencils

Ok, once I read that... what am I supposed to do as a civilian???? That's governments's job!

Phil Lestino's picture
Phil Lestino
1686 pencils

So they are banned...well that's good then isn't it.....nobody needs to worry then.

Gearbox's picture
116 pencils

Missing a C2A. "Donate to the Red Cross, save someone's legs"? Without it, the message is simply "landmines are banned" and it's not asking anyone to do anything. Unless you're an arms dealer.

Ooh, there's a campaign. "Are you an arms dealer? Save someone's legs: don't sell landmines."

silvi's picture
4172 pencils

I think this campaign could be better

maranca82's picture
422 pencils
dsklan's picture
1928 pencils

yes, this is really a good one!

underlivan's picture
2 pencils

Or this:

Student project I did a year back

rolling.stone's picture
2740 pencils

Even wars have not connecting yet


~ Quite obviously, I have gathered no moss ! ~

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