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Nothing sticks like quattro

Agency: 
Published/Aired: 
September 2010
Description: 

You may also be interested to watch the video.

Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D'Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull

Comments (21)

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Guest's picture
Guest

Well, they placed them around the TIFF festival downtown Toronto. That's a pretty huge event, that probably draws a bunch of their demographic around... movie stars, reporters, producers, presidents of media companies, etc. There definitely are plenty of expensive hotels downtown as well...

I don't know if this was effective or not, but I think the placement was done with some insight and thought at the very least.

Guest's picture
Guest

Brilliant

abake's picture
abake
Activity Score 1264

Not sure what the real impact of a piece like this can be, but it is a nice idea.

atb2005's picture
atb2005
Activity Score 13557

Once the cars are "pried free", do people keep them?? Or stick them back on?

Guest's picture
Guest

I promise to leave adsoftheworld if I read one other comment of your part

atb2005's picture
atb2005
Activity Score 13557

Here's that "one other" comment. Bye!

Dzsoi's picture
Dzsoi
Activity Score 8266

I agree. Here in Hungary they would be gone in seconds - and not by hands of possible buyers. Cute idea, waste of money. Hope they got there a journalist in time at least! :)

Guest's picture
Guest

cos if they do, you would probably rush to Toronto :P kiddin'

Guest's picture
Guest

video of the stunt is here

http://www.youtube.com/watch?v=vv7M7f9lUI4

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's nice but very expensive + you don't reach your target audience I suppose. Sorry for being pessimistic!

kalpesh78's picture
kalpesh78
Activity Score 2578

pretty stupid. Works better for a tire company. not for a quattro.

ideas....30 minutes nahi toh free.

spacemanghandi's picture
spacemanghandi
Activity Score 156

Don't get it. What did they want to do? Sells, awareness, new feature... what?

Guest's picture
Guest

I think they're trying to sell Audi's all-wheel drive system (Quattro) and how that allows you to stick to the road. Pretty simple if you ask me.

Tripioso's picture
Tripioso
Activity Score 470

Nice Idea. Wrong place for an expensive car.

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

What about the CPC?

Bianconiglio's picture
Bianconiglio
Activity Score 406

What about the CPC?

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Pretty clever way of communicating AWD.

silvi's picture
silvi
Activity Score 4172

And when people take off all the cars?

Hibon's picture
Hibon
Activity Score 3736

Interesting idea but a waste of energy for such a small result.

Simple ideas are the best !

thedesignaddict's picture
thedesignaddict
Activity Score 5403

How many people who saw this bought a real Audi? My guess is none.

I think this is money well wasted.

bobby666's picture
bobby666
Activity Score 1460

the idea is good but not the media planning. selection of an strategic location would have generated some sales - like outside a 5 star hotel where some high-end conferencing is happening or at airports. maybe m wrong but positive responses are guarenteed.

Guest's picture
Guest

Well, they placed them around the TIFF festival downtown Toronto. That's a pretty huge event, that probably draws a bunch of their demographic around... movie stars, reporters, producers, presidents of media companies, etc. There definitely are plenty of expensive hotels downtown as well...

I don't know if this was effective or not, but I think the placement was done with some insight and thought at the very least.

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