Audi: Nothing sticks like quattro

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Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D'Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull
Published: September 2010

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21 comments

Guest's picture
Guest

Brilliant

abake's picture
abake
1239 pencils

Not sure what the real impact of a piece like this can be, but it is a nice idea.

atb2005's picture
atb2005
13567 pencils

Once the cars are "pried free", do people keep them?? Or stick them back on?

Guest's picture
Guest

I promise to leave adsoftheworld if I read one other comment of your part

atb2005's picture
atb2005
13567 pencils

Here's that "one other" comment. Bye!

Dzsoi's picture
Dzsoi
5269 pencils

I agree. Here in Hungary they would be gone in seconds - and not by hands of possible buyers. Cute idea, waste of money. Hope they got there a journalist in time at least! :)

Guest's picture
Guest

cos if they do, you would probably rush to Toronto :P kiddin'

Guest's picture
Guest

video of the stunt is here

http://www.youtube.com/watch?v=vv7M7f9lUI4

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's nice but very expensive + you don't reach your target audience I suppose. Sorry for being pessimistic!

kalpesh78's picture
kalpesh78
2580 pencils

pretty stupid. Works better for a tire company. not for a quattro.

ideas....30 minutes nahi toh free.

spacemanghandi's picture
spacemanghandi
156 pencils

Don't get it. What did they want to do? Sells, awareness, new feature... what?

Guest's picture
Guest

I think they're trying to sell Audi's all-wheel drive system (Quattro) and how that allows you to stick to the road. Pretty simple if you ask me.

Tripioso's picture
Tripioso
468 pencils

Nice Idea. Wrong place for an expensive car.

Life's a Trip. Enjoy the Ride!

Guest's picture
Guest

What about the CPC?

Bianconiglio's picture
Bianconiglio
406 pencils

What about the CPC?

keithstoeckeler's picture
keithstoeckeler
425 pencils

Pretty clever way of communicating AWD.

silvi's picture
silvi
4172 pencils

And when people take off all the cars?

Hibon's picture
Hibon
3731 pencils

Interesting idea but a waste of energy for such a small result.

Simple ideas are the best !

thedesignaddict's picture
thedesignaddict
5341 pencils

How many people who saw this bought a real Audi? My guess is none.

I think this is money well wasted.

bobby666's picture
bobby666
1460 pencils

the idea is good but not the media planning. selection of an strategic location would have generated some sales - like outside a 5 star hotel where some high-end conferencing is happening or at airports. maybe m wrong but positive responses are guarenteed.

Guest's picture
Guest

Well, they placed them around the TIFF festival downtown Toronto. That's a pretty huge event, that probably draws a bunch of their demographic around... movie stars, reporters, producers, presidents of media companies, etc. There definitely are plenty of expensive hotels downtown as well...

I don't know if this was effective or not, but I think the placement was done with some insight and thought at the very least.

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