Audi: Nothing sticks like quattro
You may also be interested to watch the video.
Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D'Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull
Published: September 2010
21 Comments
Brilliant
Not sure what the real impact of a piece like this can be, but it is a nice idea.
Once the cars are "pried free", do people keep them?? Or stick them back on?
I promise to leave adsoftheworld if I read one other comment of your part
Here's that "one other" comment. Bye!
I agree. Here in Hungary they would be gone in seconds - and not by hands of possible buyers. Cute idea, waste of money. Hope they got there a journalist in time at least! :)
cos if they do, you would probably rush to Toronto :P kiddin'
video of the stunt is here
http://www.youtube.com/watch?v=vv7M7f9lUI4
That's nice but very expensive + you don't reach your target audience I suppose. Sorry for being pessimistic!
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pretty stupid. Works better for a tire company. not for a quattro.
ideas....30 minutes nahi toh free.
Don't get it. What did they want to do? Sells, awareness, new feature... what?
I think they're trying to sell Audi's all-wheel drive system (Quattro) and how that allows you to stick to the road. Pretty simple if you ask me.
Nice Idea. Wrong place for an expensive car.
Life's a Trip. Enjoy the Ride!
What about the CPC?
What about the CPC?
Pretty clever way of communicating AWD.
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And when people take off all the cars?
Interesting idea but a waste of energy for such a small result.
Simple ideas are the best !
How many people who saw this bought a real Audi? My guess is none.
I think this is money well wasted.
the idea is good but not the media planning. selection of an strategic location would have generated some sales - like outside a 5 star hotel where some high-end conferencing is happening or at airports. maybe m wrong but positive responses are guarenteed.
Well, they placed them around the TIFF festival downtown Toronto. That's a pretty huge event, that probably draws a bunch of their demographic around... movie stars, reporters, producers, presidents of media companies, etc. There definitely are plenty of expensive hotels downtown as well...
I don't know if this was effective or not, but I think the placement was done with some insight and thought at the very least.