Description
As its Premium Partner, Audi handed out new cars to the FC Barcelona squad for the 2013/14 season. Before the handover, the football players took part in an activity that called on them to use their minds The Audi Mind Race is a technological challenge, which features miniature Audi R18 e-tron quattro cars which the players moved through their own mind, as the energy generated by the players' brains powered the vehicles. The race track features a fast moving object detection and real time projection mapping that follows the cars performances.
This professional campaign titled 'Mind Race' was published in Spain in December, 2013. It was created for the brand: Audi, by ad agency: DDB. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agencies: DDB, Spain / 20Hungaros / Scacs