Advertisement

Halloween

Published/Aired: 
December 2012
Description: 

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Advertising Agency: Saatchi & Saatchi, Bulgaria

Comments (5)

Log in or register to post comments

Highest Rated

PierrePoch's picture
PierrePoch
Activity Score 46
Spanky's picture
Spanky
Activity Score 4899

I'm sorry, but that was just painful to watch. If I caught you sticking that crap on my car, I'd punch you in the vagina.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

twice

kleenex's picture
kleenex
Activity Score 43397

BUTT did it sell more cars though???

JordanDunlop's picture
JordanDunlop
Activity Score 10

Cool, but it's been done before with a better execution. http://adsoftheworld.com/media/ambient/mini_dressup_for_halloween

PierrePoch's picture
PierrePoch
Activity Score 46
Advertisement

20% Off Sale at iStock until December 9th 2016